Ford listed among most
innovative companies
Ford Motor Co. has been named part of Fast Company’s Top 10 list of "Most Innovative" companies in Mobile technology –the only automaker to ever be recognized in the category. Sharing in the ranks are global brands like Google, Apple, and Amazon.
"This honor represents Ford’s commitment to innovation and development of technology that enhances the driving experience and adds real value to the consumer," said Mark Fields, Ford President, The Americas.
"We’re very proud of this recognition from Fast Company, and it is truly an accomplishment to be named amongst some of the leading technology innovators and mobile application developers."
Fast Company ranked Ford fifth in the mobile technology category for the introduction and evolution of SYNC, the industry-leading connectivity system co-developed with Microsoft, as well as the recent reveal of MyFord Touch, an innovative user interface that promises to redefine the in-car experience.
Ford SYNC was first introduced here in the Philippine market via the 2009 Ford Expedition Eddie Bauer EL which hit Ford showrooms nationwide around this time last year.
Ford developed SYNC in response to the explosive growth potential of the mobile device and embarked on a strategy to build a software-based connectivity platform that could leverage the increasing power of the phone and improving data networks.