Tourism industry gears
up for the 10th PHITEX
The Department of Tourism (DOT) leads the industry in holding this year’s 10th Philippine Travel Exchange (PHITEX) geared towards bringing big volume transactions from the world’s leading wholesale buyers of tour packages. PHITEX has been a successful institutional mechanism in forging business tie-ups between international buyers and local sellers of tour packages.
The 10th PHITEX comes on the heels of a new leadership which endeavors to increase tourism revenues and income through more focused marketing initiatives. The event will be attended by about 100 travel firms from the world’s six continents with large representations from China, Korea, Japan, Asia Pacific, North America, India and Europe.
"At least 200 local sellers are expected to meet up and do business with the 100 foreign buyers. Even small enterprises will benefit from product exposure, network enrichment and business exchange. It is also a venue to build strategic alliances with fellow suppliers in order to yield more competitive products," DOT Secretary Alberto A. Lim revealed.
This year’s theme is "Awesome Philippines, Awesome Sceneries, Awesome Activities, Awesome Experiences." Slated at the Fiesta Pavilion of the Manila Hotel on September 2, 2010, the activity will be participated in by representatives from the local airlines, hotels and resorts, tours and travel agencies, convention facilities, incentive and congress organizing firms, transport companies and tourism destinations. Guidelines for joining the 10th PHITEX are found at www.wowpinoy.net/phitex where online registration is likewise possible.
Highlighting the welcome dinner for the participants is a celebration of a decade of AWESOME PHITEX experience jointly hosted by the Department of Tourism and Hyatt Hotel and Casino, Manila.
The buyers will also visit Manila Ocean Park, the Philippines’ first state-of-the-art oceanarium and boutique mall located at the back of the Quirino Grandstand, Rizal Park.
On September 03, the foreign buyers will have a glimpse of the local destinations through the Philippine Travel Mart, which will be held at the SM Megamall. The buyers then get the chance to sample these destinations with the familiarization programs organized by the DOT in cooperation with PHILTOA. Cebu, Bohol, Boracay, Legazpi, Palawan, Clark, Subic and the Ilocos Region are part of the Awesome attractions these buyers will experience.