There is no stopping TV and movie royalty Richard Gutierrez from blazing the trail of superstardom. Today, he is considered as a formidable talent and a most cherished star of the local entertainment business.

Not so long ago, Richard headlined GMA’s successful bid to put a halt to competing network’s longtime dominance over primetime TV via "Mulawin" in 2004. He then topbilled GMA Film’s 2005 Valentine offering "Let the Love Begin," which fared surprisingly better than its competition at that point in time (a movie produced by a more established film outfit starring two of its reputable stars) proving his mettle and his box-office power.

After a string of victory on his TV shows and spectacular box office hits, Richard is again breaking a myth as he lends face to Forever Flawless’ Real Gentleman in Pink campaign, which alters public perception that pink is a feminine color. This move, a bold and laudable one, is Richard and Flawless’ way of showing the male market the importance of skin care.

Asked why the campaign has given prominence to Pink, Rubby quips that the color has long been associated with Flawless. "Richard is our only choice for this campaign," says Flawless owner Rubby Coyuito. "He is very handsome, popular, and involved with socio-civic endeavors. He gives his full attention to life’s essential things."

The Flawless owner adds that Richard’s ways and priorities highlight the intelligent person that he is. He, after all, leads life in a balanced way with his schedule packed with activities that enriches his whole being.

"I am honored and humbled by the trust that they have given me," says the lead of "Codename: Asero" on GMA’s telebabad. "I am happy to be a Flawless endorser. I am very much confident with our campaign."

Lending his initials to the Real Gentleman (RG) collection, Richard endorses a line of products and services that basically answer the needs of men who are concerned with the health of their skin.

RG Soap contains Salicylic acid and refined coconut oil that is suitable for acne and oily-prone skin, while RG Toner contains witchazel and azelog to remove deep seated dirt on face and neck and restores skin’s natural PH balance. It minimizes the pores, helps remove dirt and excess oil causing blackheads, whiteheads and pimples as it whitens skin and prevents pre-mature aging.

RG Cream contains Vitamin C, Vitamin E, Aloe vera and pineapple extract. It moisturizes, soothes, whitens and protects the skin from everyday exposure to the sun without the sticky feel after application because of the cream’s light emulsion.

RG Facial uses a reaffirming mask made of active vegetal charcoal that absorbs impurities, fat and catabolic substances coming from cellular functioning. It is highly recommended to improve skin’s hydration to prevent oiliness.

"No one in the local entertainment industry can epitomize Flawless’ aim to reach out to the male clientele, except Richard," adds Rubby. "We’re honored that he has agreed to be part of our family. We are certain that more successes will come his way because he is such a Real Gentleman."

Richard joins Flawless impressive roster of celebrity endorsers like grandslam actress Lorna Tolentino, and young superstar Judy Ann Santos.

Richard’s touch spelled magic to his TV shows ("Captain Barbell," "Lupin," "Sugo" and "Kamandag"), all topraters, and box-office movies ("I Will Always Love You," "The Promise," "My Bestfriend’s Girlfriend" and "Sigaw"), which all made a killing at the tills. He also made companies more popular with his endorsement. He is all set to, once again, make history as he shares stellar billing with KC Concepcion in the movie "For the First Time," which was partly shot it Greece.