Societies and economies regardless of size
are all affected by the growing interconnectivity the world is
experiencing now.
We have no control over the direction, extent
and impact of the emergence of a global village. The breaking
down of trade barriers has ushered in a new economic order which
is presently dominated by the big players. We cannot keep on
bewailing this disturbing fact. Instead of cursing the darkness
that we see, we must light our own candle.
National survival demands that we should not
simply stand and wait and allow events to overwhelm us. We must
with firm resolve take full advantage of the opportunities
offered by globalization. There is such a huge market we can tap
for our products and services.
However, the existence of a borderless global
marketplace does not necessarily guarantee access to it. We need
to be competitive in quality, price, availability and
reliability.
Competition, therefore, is the name of the
game. We know from experience that only the best win.
To see the full impact of global competition,
we do not have to go far. As tariff walls get dismantled one by
one, all sorts of products from other countries easily enter our
ports. Shoes, garments, electric products, processed foods and
vegetables from China. Rice from Thailand. Coffee from Vietnam.
Computers from Taiwan. Software from Singapore. Crop protection
products from India. Elevator systems from South Korea. Cattle
from Australia. Forest products from New Zealand. Detergents
from Indonesia. Kitchenware from Mexico.
To have a fighting chance in the global
market, we need a paradigm shift. We must adjust to the demands
and standards of the new trading order. What worked well in the
past may not be effective now. Our own yardstick of what is
marketable may not be at par with the measure of excellence of
countries riding on the crest of the globalization wave.
How then do we extricate ourselves from the
pit of complacency that has characterized our contemporary
history? Where to we begin?
First, let us make an assessment of our
strengths and capabilities so that we can draw a roadmap on the
basis of what we can effectively do.
We are a very young nation. Our demographic
profile shows the predominance of youth. This definitely is a
plus factor. A young population suggests dynamism.
That we are a blend of the East and the West
with our Spanish heritage and American tutelage equips us with
the right perspective for living in and dealing with an
interconnected world.
The level of our proficiency in English which
is the language of the world is the envy of some countries that
have much stronger economies. We need only to sustain and
improve it some more.
Our democracy is vibrant. Our political
institutions are stable. World class business entrepreneurs are
not alien to us. Long before the process of globalization began,
such icons of the Philippine business and industry as San
Miguel, SGV and United Laboratories had already established a
respectable presence overseas.
The momentum created by a few towards global
competitiveness is not sufficient to enable us to attain
competitive status in a vast playing field. We do not move as
fast on the track as some of our neighbors do. There are
restraining forces whose pull must be neutralized. We still
think small. We react rather than respond. We are contented with
less. We do not aim for more. We do not look far enough. We make
quick starts but we do not persist.
In our haste to become competitive as a
nation, we seem to forget one important lesson. There are no
shortcuts to victory. We cannot leapfrog from where we are now
to where want to be.
All the budgetary outlays for the enhancement
of competitiveness and the modernization of agriculture overlook
one crucial factor. There should be a national psychological
underpinning. We need to develop and promote a culture of
competitiveness.
A competitive mindset has a passion for
quality. It is focused on results. It has a sense of urgency. It
attends to details. And it is driven by a unifying vision.
In line with undertaking a value
reorientation program towards competitiveness, we must likewise
fast track the implementation of a nationwide entrepreneurial
development program so that eventually we will have a critical
mass of entrepreneurs. Surely, there are a number of successful
entrepreneurs across a broad spectrum of enterprises. But their
number has not reached that magnitude that will trigger a chain
reaction of daring innovation.
No less than a nation of entrepreneurs will
have a winning chance in the economic arena of the world. We
need an entrepreneurial revolution.
Government can provide the policy environment
and the support services that are conducive for the start of
this revolution. But as a bureaucracy it lacks the heart to
ignite it.
Only a competition-driven business community with a track
record of getting things done can spearhead a revolution that
makes a winner of everybody.