September 21, 2017, 9:26 am
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1 Philippine Peso = 0.07179 UAE Dirham
1 Philippine Peso = 2.17553 Albanian Lek
1 Philippine Peso = 0.03474 Neth Antilles Guilder
1 Philippine Peso = 0.33168 Argentine Peso
1 Philippine Peso = 0.02434 Australian Dollar
1 Philippine Peso = 0.03495 Aruba Florin
1 Philippine Peso = 0.03909 Barbados Dollar
1 Philippine Peso = 1.57584 Bangladesh Taka
1 Philippine Peso = 0.03196 Bulgarian Lev
1 Philippine Peso = 0.00736 Bahraini Dinar
1 Philippine Peso = 33.8794 Burundi Franc
1 Philippine Peso = 0.01955 Bermuda Dollar
1 Philippine Peso = 0.02626 Brunei Dollar
1 Philippine Peso = 0.13468 Bolivian Boliviano
1 Philippine Peso = 0.06076 Brazilian Real
1 Philippine Peso = 0.01955 Bahamian Dollar
1 Philippine Peso = 1.25293 Bhutan Ngultrum
1 Philippine Peso = 0.19814 Botswana Pula
1 Philippine Peso = 391.32134 Belarus Ruble
1 Philippine Peso = 0.03905 Belize Dollar
1 Philippine Peso = 0.02381 Canadian Dollar
1 Philippine Peso = 0.01878 Swiss Franc
1 Philippine Peso = 12.19703 Chilean Peso
1 Philippine Peso = 0.12797 Chinese Yuan
1 Philippine Peso = 56.56763 Colombian Peso
1 Philippine Peso = 11.20407 Costa Rica Colon
1 Philippine Peso = 0.01955 Cuban Peso
1 Philippine Peso = 1.80414 Cape Verde Escudo
1 Philippine Peso = 0.42683 Czech Koruna
1 Philippine Peso = 3.47146 Djibouti Franc
1 Philippine Peso = 0.12175 Danish Krone
1 Philippine Peso = 0.92005 Dominican Peso
1 Philippine Peso = 2.16386 Algerian Dinar
1 Philippine Peso = 0.25592 Estonian Kroon
1 Philippine Peso = 0.3448 Egyptian Pound
1 Philippine Peso = 0.45563 Ethiopian Birr
1 Philippine Peso = 0.01636 Euro
1 Philippine Peso = 0.0398 Fiji Dollar
1 Philippine Peso = 0.0144 Falkland Islands Pound
1 Philippine Peso = 0.01438 British Pound
1 Philippine Peso = 0.08637 Ghanaian Cedi
1 Philippine Peso = 0.87373 Gambian Dalasi
1 Philippine Peso = 174.19859 Guinea Franc
1 Philippine Peso = 0.14252 Guatemala Quetzal
1 Philippine Peso = 3.99648 Guyana Dollar
1 Philippine Peso = 0.15278 Hong Kong Dollar
1 Philippine Peso = 0.45582 Honduras Lempira
1 Philippine Peso = 0.12205 Croatian Kuna
1 Philippine Peso = 1.20133 Haiti Gourde
1 Philippine Peso = 5.05786 Hungarian Forint
1 Philippine Peso = 258.65911 Indonesian Rupiah
1 Philippine Peso = 0.06872 Israeli Shekel
1 Philippine Peso = 1.25233 Indian Rupee
1 Philippine Peso = 22.81079 Iraqi Dinar
1 Philippine Peso = 654.02658 Iran Rial
1 Philippine Peso = 2.07584 Iceland Krona
1 Philippine Peso = 2.54613 Jamaican Dollar
1 Philippine Peso = 0.01384 Jordanian Dinar
1 Philippine Peso = 2.17369 Japanese Yen
1 Philippine Peso = 2.00743 Kenyan Shilling
1 Philippine Peso = 1.34064 Kyrgyzstan Som
1 Philippine Peso = 79.2025 Cambodia Riel
1 Philippine Peso = 8.08053 Comoros Franc
1 Philippine Peso = 17.59187 North Korean Won
1 Philippine Peso = 22.0045 Korean Won
1 Philippine Peso = 0.00588 Kuwaiti Dinar
1 Philippine Peso = 0.01603 Cayman Islands Dollar
1 Philippine Peso = 6.62568 Kazakhstan Tenge
1 Philippine Peso = 161.53245 Lao Kip
1 Philippine Peso = 29.42533 Lebanese Pound
1 Philippine Peso = 2.98769 Sri Lanka Rupee
1 Philippine Peso = 2.27717 Liberian Dollar
1 Philippine Peso = 0.25762 Lesotho Loti
1 Philippine Peso = 0.05959 Lithuanian Lita
1 Philippine Peso = 0.01213 Latvian Lat
1 Philippine Peso = 0.02655 Libyan Dinar
1 Philippine Peso = 0.18266 Moroccan Dirham
1 Philippine Peso = 0.34275 Moldovan Leu
1 Philippine Peso = 1.00176 Macedonian Denar
1 Philippine Peso = 26.48554 Myanmar Kyat
1 Philippine Peso = 47.84988 Mongolian Tugrik
1 Philippine Peso = 0.15735 Macau Pataca
1 Philippine Peso = 7.05629 Mauritania Ougulya
1 Philippine Peso = 0.65031 Mauritius Rupee
1 Philippine Peso = 0.30336 Maldives Rufiyaa
1 Philippine Peso = 13.99922 Malawi Kwacha
1 Philippine Peso = 0.34428 Mexican Peso
1 Philippine Peso = 0.08176 Malaysian Ringgit
1 Philippine Peso = 0.25704 Namibian Dollar
1 Philippine Peso = 6.88038 Nigerian Naira
1 Philippine Peso = 0.5933 Nicaragua Cordoba
1 Philippine Peso = 0.15326 Norwegian Krone
1 Philippine Peso = 1.99961 Nepalese Rupee
1 Philippine Peso = 0.02667 New Zealand Dollar
1 Philippine Peso = 0.00752 Omani Rial
1 Philippine Peso = 0.01955 Panama Balboa
1 Philippine Peso = 0.06351 Peruvian Nuevo Sol
1 Philippine Peso = 0.06226 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.05629 Pakistani Rupee
1 Philippine Peso = 0.06996 Polish Zloty
1 Philippine Peso = 110.44762 Paraguayan Guarani
1 Philippine Peso = 0.07117 Qatar Rial
1 Philippine Peso = 0.07527 Romanian New Leu
1 Philippine Peso = 1.12619 Russian Rouble
1 Philippine Peso = 16.18804 Rwanda Franc
1 Philippine Peso = 0.0733 Saudi Arabian Riyal
1 Philippine Peso = 0.15296 Solomon Islands Dollar
1 Philippine Peso = 0.26388 Seychelles Rupee
1 Philippine Peso = 0.13018 Sudanese Pound
1 Philippine Peso = 0.15555 Swedish Krona
1 Philippine Peso = 0.02627 Singapore Dollar
1 Philippine Peso = 0.0144 St Helena Pound
1 Philippine Peso = 0.43405 Slovak Koruna
1 Philippine Peso = 146.59891 Sierra Leone Leone
1 Philippine Peso = 10.88741 Somali Shilling
1 Philippine Peso = 400.87765 Sao Tome Dobra
1 Philippine Peso = 0.17103 El Salvador Colon
1 Philippine Peso = 10.06607 Syrian Pound
1 Philippine Peso = 0.25709 Swaziland Lilageni
1 Philippine Peso = 0.64621 Thai Baht
1 Philippine Peso = 0.04766 Tunisian Dinar
1 Philippine Peso = 0.04368 Tongan paʻanga
1 Philippine Peso = 0.06714 Turkish Lira
1 Philippine Peso = 0.13149 Trinidad Tobago Dollar
1 Philippine Peso = 0.58751 Taiwan Dollar
1 Philippine Peso = 43.66693 Tanzanian Shilling
1 Philippine Peso = 0.51173 Ukraine Hryvnia
1 Philippine Peso = 70.19156 Ugandan Shilling
1 Philippine Peso = 0.01955 United States Dollar
1 Philippine Peso = 0.56626 Uruguayan New Peso
1 Philippine Peso = 157.93589 Uzbekistan Sum
1 Philippine Peso = 0.19498 Venezuelan Bolivar
1 Philippine Peso = 444.15559 Vietnam Dong
1 Philippine Peso = 2.06353 Vanuatu Vatu
1 Philippine Peso = 0.04908 Samoa Tala
1 Philippine Peso = 10.72635 CFA Franc (BEAC)
1 Philippine Peso = 0.05278 East Caribbean Dollar
1 Philippine Peso = 10.62119 CFA Franc (BCEAO)
1 Philippine Peso = 1.9398 Pacific Franc
1 Philippine Peso = 4.88468 Yemen Riyal
1 Philippine Peso = 0.25718 South African Rand
1 Philippine Peso = 101.43667 Zambian Kwacha
1 Philippine Peso = 7.07389 Zimbabwe dollar

Young buyers harder to impress

Filipinos belonging to the so-called Generation Z – those aged 16 to 19 – are harder to impress in comparison to the older generations, a new AdReaction study from Kantar Millward Brown shows.

 The study, AdReaction: Engaging Gen X, Y and Z, is the first-ever comprehensive global study of Gen Z. It reveals the Gen Z have their own distinct behaviors, attitudes and responses to advertising.

The study, which analyzed key media consumption patterns, attitudes toward advertising and responses to specific creative approaches, is based on surveys of more than 23,000 consumers in 39 countries.

 The Gen Z population is approximately two billion globally.They make up 30 percent of the population in the Philippines.

 The study saidthe Gen Z in the Philippines as digital natives have grown up with digital technology and thus expect more from brand advertising, and are less easily impressed with new formats such as augmented reality or sponsored lenses than previous generations, favoring humor as the key characteristic of a successful ad.

The findings show within the digital space, the Gen Z are most positive towards mobile rewards video and skippable pre-roll (with net positive scores of 52 percent and 38 percent). Their least favorite formats are the invasive kind – for example pop-ups, which score -5 percent. 

Globally, the use of music and celebrities make Gen Z more receptive to advertising than other generations but in the Philippines, the difference is less pronounced.

Gen Y is the group that find these cultural aspects most appealing, with 62 percent agreeing that music makes them more receptive and 27 percent citing celebrities (compared to 47 percent and 23 percent for Gen Z, respectively).

The characteristic that makes Gen Z in the Philippines most positive towards ads is the use of humor, at 53 percent. However, this is still far lower than the scores for Gen X (65 percent) and Gen Y (67 percent).
 
Gen Z are heavy users of social platforms when it comes to the number of platforms they visit. These range well beyond Facebook and YouTube and include Instagram, Twitter and Snapchat. 

The study said 25 percent of Gen Z in the Philippines access Instagram several times a day and 13 percent access Snapchat at the same frequency. Gen Y is even more social, with 32 percent and 14 percent, respectively, while Gen X is less engaged on these social channels, with 18 percent and 5 percent, respectively.

“Having grown up in an on-demand world of infinite choice, Gen Z in the Philippines are harder to impress than previous generations. Gen X and Y are more receptive to novel formats such as sponsored lenses or native ads than Gen Z,”said Jane Ng, group account director for Technical & Innovation at Kantar Millward Brown in the Philippines.

“Brands that want to target Gen Z effectively need to concentrate on providing their audience with humorous executions that resonate with the interests and issues facing this younger, more sceptical generation,” added Ng.
 
Despite being the generation that grew up with mobile technology, Gen Z’s daily usage are lower than that of older generations. About 66 percent of Gen Z spend more than an hour a day on their mobile device, compared to 81 percent of Gen Y and 84 percent of Gen X.

However, TV, radio and print consumption are also all lower for Gen Z with just 49 percent of them watching an hour or more of TV each day, compared to 74 percent for Gen Y and 86 percent for Gen X.

“This means brands need to work hard to capture the attention of Gen Z when they are consuming media – either traditional or digital - or risk being missed altogether,” the study said.
 
Interestingly, Filipinos of all generations are happy to watch longer video formats. Globally, all generations prefer short videos, but in the Philippines all generations favor video ads of up to 20 seconds.
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