February 26, 2017, 1:38 pm
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1 Philippine Peso = 0.07316 UAE Dirham
1 Philippine Peso = 2.54134 Albanian Lek
1 Philippine Peso = 0.03547 Neth Antilles Guilder
1 Philippine Peso = 0.30584 Argentine Peso
1 Philippine Peso = 0.02581 Australian Dollar
1 Philippine Peso = 0.03566 Aruba Florin
1 Philippine Peso = 0.03985 Barbados Dollar
1 Philippine Peso = 1.58916 Bangladesh Taka
1 Philippine Peso = 0.03686 Bulgarian Lev
1 Philippine Peso = 0.0075 Bahraini Dinar
1 Philippine Peso = 33.57502 Burundi Franc
1 Philippine Peso = 0.01992 Bermuda Dollar
1 Philippine Peso = 0.02801 Brunei Dollar
1 Philippine Peso = 0.13648 Bolivian Boliviano
1 Philippine Peso = 0.06094 Brazilian Real
1 Philippine Peso = 0.01992 Bahamian Dollar
1 Philippine Peso = 1.33493 Bhutan Ngultrum
1 Philippine Peso = 0.2068 Botswana Pula
1 Philippine Peso = 398.88425 Belarus Ruble
1 Philippine Peso = 0.0398 Belize Dollar
1 Philippine Peso = 0.0261 Canadian Dollar
1 Philippine Peso = 0.02005 Swiss Franc
1 Philippine Peso = 12.72046 Chilean Peso
1 Philippine Peso = 0.13672 Chinese Yuan
1 Philippine Peso = 57.13688 Colombian Peso
1 Philippine Peso = 11.05639 Costa Rica Colon
1 Philippine Peso = 0.01992 Cuban Peso
1 Philippine Peso = 2.07671 Cape Verde Escudo
1 Philippine Peso = 0.50888 Czech Koruna
1 Philippine Peso = 3.53457 Djibouti Franc
1 Philippine Peso = 0.14 Danish Krone
1 Philippine Peso = 0.93146 Dominican Peso
1 Philippine Peso = 2.19109 Algerian Dinar
1 Philippine Peso = 0.2946 Estonian Kroon
1 Philippine Peso = 0.31381 Egyptian Pound
1 Philippine Peso = 0.4485 Ethiopian Birr
1 Philippine Peso = 0.01883 Euro
1 Philippine Peso = 0.04109 Fiji Dollar
1 Philippine Peso = 0.01587 Falkland Islands Pound
1 Philippine Peso = 0.01587 British Pound
1 Philippine Peso = 0.08724 Ghanaian Cedi
1 Philippine Peso = 0.86631 Gambian Dalasi
1 Philippine Peso = 183.70194 Guinea Franc
1 Philippine Peso = 0.14674 Guatemala Quetzal
1 Philippine Peso = 4.07272 Guyana Dollar
1 Philippine Peso = 0.1546 Hong Kong Dollar
1 Philippine Peso = 0.46742 Honduras Lempira
1 Philippine Peso = 0.13926 Croatian Kuna
1 Philippine Peso = 1.29548 Haiti Gourde
1 Philippine Peso = 5.80753 Hungarian Forint
1 Philippine Peso = 265.9494 Indonesian Rupiah
1 Philippine Peso = 0.07359 Israeli Shekel
1 Philippine Peso = 1.32863 Indian Rupee
1 Philippine Peso = 23.53058 Iraqi Dinar
1 Philippine Peso = 645.38754 Iran Rial
1 Philippine Peso = 2.17673 Iceland Krona
1 Philippine Peso = 2.5527 Jamaican Dollar
1 Philippine Peso = 0.01409 Jordanian Dinar
1 Philippine Peso = 2.24469 Japanese Yen
1 Philippine Peso = 2.05918 Kenyan Shilling
1 Philippine Peso = 1.37643 Kyrgyzstan Som
1 Philippine Peso = 79.57561 Cambodia Riel
1 Philippine Peso = 9.1855 Comoros Franc
1 Philippine Peso = 17.93186 North Korean Won
1 Philippine Peso = 22.54632 Korean Won
1 Philippine Peso = 0.00607 Kuwaiti Dinar
1 Philippine Peso = 0.01634 Cayman Islands Dollar
1 Philippine Peso = 6.20761 Kazakhstan Tenge
1 Philippine Peso = 163.27555 Lao Kip
1 Philippine Peso = 29.96613 Lebanese Pound
1 Philippine Peso = 2.99761 Sri Lanka Rupee
1 Philippine Peso = 1.79319 Liberian Dollar
1 Philippine Peso = 0.25802 Lesotho Loti
1 Philippine Peso = 0.06074 Lithuanian Lita
1 Philippine Peso = 0.01236 Latvian Lat
1 Philippine Peso = 0.02836 Libyan Dinar
1 Philippine Peso = 0.20106 Moroccan Dirham
1 Philippine Peso = 0.39739 Moldovan Leu
1 Philippine Peso = 1.15302 Macedonian Denar
1 Philippine Peso = 26.97749 Myanmar Kyat
1 Philippine Peso = 49.15322 Mongolian Tugrik
1 Philippine Peso = 0.15924 Macau Pataca
1 Philippine Peso = 7.07312 Mauritania Ougulya
1 Philippine Peso = 0.70472 Mauritius Rupee
1 Philippine Peso = 0.30803 Maldives Rufiyaa
1 Philippine Peso = 14.28352 Malawi Kwacha
1 Philippine Peso = 0.3922 Mexican Peso
1 Philippine Peso = 0.0886 Malaysian Ringgit
1 Philippine Peso = 0.25623 Namibian Dollar
1 Philippine Peso = 6.27615 Nigerian Naira
1 Philippine Peso = 0.58478 Nicaragua Cordoba
1 Philippine Peso = 0.16617 Norwegian Krone
1 Philippine Peso = 2.16378 Nepalese Rupee
1 Philippine Peso = 0.02755 New Zealand Dollar
1 Philippine Peso = 0.00766 Omani Rial
1 Philippine Peso = 0.01992 Panama Balboa
1 Philippine Peso = 0.06452 Peruvian Nuevo Sol
1 Philippine Peso = 0.06317 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.08428 Pakistani Rupee
1 Philippine Peso = 0.08101 Polish Zloty
1 Philippine Peso = 113.69198 Paraguayan Guarani
1 Philippine Peso = 0.07254 Qatar Rial
1 Philippine Peso = 0.08479 Romanian New Leu
1 Philippine Peso = 1.15051 Russian Rouble
1 Philippine Peso = 16.24686 Rwanda Franc
1 Philippine Peso = 0.07471 Saudi Arabian Riyal
1 Philippine Peso = 0.155 Solomon Islands Dollar
1 Philippine Peso = 0.26894 Seychelles Rupee
1 Philippine Peso = 0.12751 Sudanese Pound
1 Philippine Peso = 0.17911 Swedish Krona
1 Philippine Peso = 0.02802 Singapore Dollar
1 Philippine Peso = 0.01587 St Helena Pound
1 Philippine Peso = 0.44244 Slovak Koruna
1 Philippine Peso = 147.37996 Sierra Leone Leone
1 Philippine Peso = 10.93843 Somali Shilling
1 Philippine Peso = 461.47041 Sao Tome Dobra
1 Philippine Peso = 0.17378 El Salvador Colon
1 Philippine Peso = 10.26061 Syrian Pound
1 Philippine Peso = 0.25623 Swaziland Lilageni
1 Philippine Peso = 0.69755 Thai Baht
1 Philippine Peso = 0.0455 Tunisian Dinar
1 Philippine Peso = 0.04518 Tongan paʻanga
1 Philippine Peso = 0.07108 Turkish Lira
1 Philippine Peso = 0.13368 Trinidad Tobago Dollar
1 Philippine Peso = 0.61008 Taiwan Dollar
1 Philippine Peso = 44.39131 Tanzanian Shilling
1 Philippine Peso = 0.54164 Ukraine Hryvnia
1 Philippine Peso = 71.22933 Ugandan Shilling
1 Philippine Peso = 0.01992 United States Dollar
1 Philippine Peso = 0.56326 Uruguayan New Peso
1 Philippine Peso = 66.74637 Uzbekistan Sum
1 Philippine Peso = 0.19873 Venezuelan Bolivar
1 Philippine Peso = 454.0546 Vietnam Dong
1 Philippine Peso = 2.10699 Vanuatu Vatu
1 Philippine Peso = 0.0506 Samoa Tala
1 Philippine Peso = 12.34369 CFA Franc (BEAC)
1 Philippine Peso = 0.0538 East Caribbean Dollar
1 Philippine Peso = 12.43714 CFA Franc (BCEAO)
1 Philippine Peso = 2.23132 Pacific Franc
1 Philippine Peso = 4.98008 Yemen Riyal
1 Philippine Peso = 0.25645 South African Rand
1 Philippine Peso = 103.39709 Zambian Kwacha
1 Philippine Peso = 7.2106 Zimbabwe dollar

Young buyers harder to impress

Filipinos belonging to the so-called Generation Z – those aged 16 to 19 – are harder to impress in comparison to the older generations, a new AdReaction study from Kantar Millward Brown shows.

 The study, AdReaction: Engaging Gen X, Y and Z, is the first-ever comprehensive global study of Gen Z. It reveals the Gen Z have their own distinct behaviors, attitudes and responses to advertising.

The study, which analyzed key media consumption patterns, attitudes toward advertising and responses to specific creative approaches, is based on surveys of more than 23,000 consumers in 39 countries.

 The Gen Z population is approximately two billion globally.They make up 30 percent of the population in the Philippines.

 The study saidthe Gen Z in the Philippines as digital natives have grown up with digital technology and thus expect more from brand advertising, and are less easily impressed with new formats such as augmented reality or sponsored lenses than previous generations, favoring humor as the key characteristic of a successful ad.

The findings show within the digital space, the Gen Z are most positive towards mobile rewards video and skippable pre-roll (with net positive scores of 52 percent and 38 percent). Their least favorite formats are the invasive kind – for example pop-ups, which score -5 percent. 

Globally, the use of music and celebrities make Gen Z more receptive to advertising than other generations but in the Philippines, the difference is less pronounced.

Gen Y is the group that find these cultural aspects most appealing, with 62 percent agreeing that music makes them more receptive and 27 percent citing celebrities (compared to 47 percent and 23 percent for Gen Z, respectively).

The characteristic that makes Gen Z in the Philippines most positive towards ads is the use of humor, at 53 percent. However, this is still far lower than the scores for Gen X (65 percent) and Gen Y (67 percent).
 
Gen Z are heavy users of social platforms when it comes to the number of platforms they visit. These range well beyond Facebook and YouTube and include Instagram, Twitter and Snapchat. 

The study said 25 percent of Gen Z in the Philippines access Instagram several times a day and 13 percent access Snapchat at the same frequency. Gen Y is even more social, with 32 percent and 14 percent, respectively, while Gen X is less engaged on these social channels, with 18 percent and 5 percent, respectively.

“Having grown up in an on-demand world of infinite choice, Gen Z in the Philippines are harder to impress than previous generations. Gen X and Y are more receptive to novel formats such as sponsored lenses or native ads than Gen Z,”said Jane Ng, group account director for Technical & Innovation at Kantar Millward Brown in the Philippines.

“Brands that want to target Gen Z effectively need to concentrate on providing their audience with humorous executions that resonate with the interests and issues facing this younger, more sceptical generation,” added Ng.
 
Despite being the generation that grew up with mobile technology, Gen Z’s daily usage are lower than that of older generations. About 66 percent of Gen Z spend more than an hour a day on their mobile device, compared to 81 percent of Gen Y and 84 percent of Gen X.

However, TV, radio and print consumption are also all lower for Gen Z with just 49 percent of them watching an hour or more of TV each day, compared to 74 percent for Gen Y and 86 percent for Gen X.

“This means brands need to work hard to capture the attention of Gen Z when they are consuming media – either traditional or digital - or risk being missed altogether,” the study said.
 
Interestingly, Filipinos of all generations are happy to watch longer video formats. Globally, all generations prefer short videos, but in the Philippines all generations favor video ads of up to 20 seconds.
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