June 19, 2018, 11:39 pm
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A closer shot at Panasonic Manila Fashion Festival 2018

THE latest installment of Panasonic Manila Fashion Festival Season 8 (PMFF 8) last April 10 to 13 at Marquee Tent at EDSA Shangri La was an exciting fashion extravaganza once again and was witnessed by luminaries and fashion enthusiasts alike. Unlike the previous seasons, PMFF 8 embraced innovation and championed a more elaborate take on presenting trends. Partnering with organizer Art Personas is Panasonic Philippines, which switched its branding to lifestyle to suit the young Filipino market. Thus, PMFF 8 upgraded the runway experience through technology. The fashion event featured creations from all over the country that were shot using Panasonic LUMIX cameras such as the G9 to show a more detailed image quality and GH5 and GH5S that exhibited a professional 4K video performance. Viewed through Panasonic 4K TVs, these created a much better experience and gave justice to the intricacy and complexity of each piece. Fulfilling its main vision to be the fashion destination in Southeast Asia, the runway shows did not fall short of raising the bar in terms of collections. Each day featured a dynamic set of designers and brands that exhibited a uniquely impressive set of pieces rooted on meaningful aesthetics and unexpected combination of fabrics. On April 10, the featured designers were Anthony Ramirez, Jaz Cerezo, Rosbert Villar, Steph Tan, Rob Ortega, Cheetah Rivera, Martin Bautista, ESME, Veejay Floresca and Patricia Santos. On April 11 the collections of KC Pusing, Wilbur Lang, Jinggay Serag, Harvic Dominguez, Rica Rico, Naoki, Dak Bonite, Daryl Maat, Chris Diaz and Yong Davalos were showcased. On April 12, SoFA Design Institute presented its Graduation Show for the third time where its latest graduates presented their collections with passion and promise to make it big in the industry. Later in the day, Panasonic x Junca Salon Hair Show, Jandra Barbiera, Reynier Abello, Neon Island, ARIN, Garage Magazine (Menswear), Teofila, Mark Tamayo and Eve took to the runway. On the final day, April 13, the creations of Davao designers Aztec Barba, Edgar Buyan, Dodjie Batu, Benjie Panizales, Windell Mira, Bamba Limon, Emi Englis, Egay Ayag and Bea Abrigo were featured. Then Cebu designers Jun Escario, Dexter Alazas, Philipp Tampus, Protacio, Marichu Tan, OJ Hofer, Mike Yapching and Philip Rodriguez capped the successful 4-day event. Finishing up the whole look of the models, the hair stylists from Junca Salon Group showcased their creations from sleek to chic using Panasonic Beauty tools. To match the hairdos, MAC Cosmetics gave the models a touch of makeup artistry, suitable to the pieces they were wearing. Overall, the runway shows became a parade of pure artistic talent put together. The party didn’t end with the runway show. The VIP lounge turned royal blue where guests enjoyed premium cocktails from Grey Goose, drinking the night away. PMFF 8 was presented with the support of Zeal Cosmetics, Bata Footwear, SIP Purified Water, SKIN by John Robert Powers, Duplair, and Number 1.
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