July 26, 2017, 8:50 am
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UP Visayas team wins L’Oreal Brandstorm 2017

BRANDSTORM 2017, L’Oreal Academie’s biggest signature business competition that drew 1,527 players this year, culminated with the presentations by the 8 finalist-teams from the country’s top colleges and universities.

The exciting event, attended by L’Oreal’s top executives lead by country manager Thibault de Saint Victor, was held at L’Oreal Academie at the Robinson’s Equitable Tower, Pasig City last April 18.

Team Maxim from the University of the Philippines Visayas emerged as the Philippine champion aside from winning the Best Marketing Communication Plan award.

Team Hustle from Ateneo de Manila University came in a close second, followed by Team Champs from University of the Philippines Diliman who copped third place.

Team Maxim will move on to the L’Oreal Brandstorm Asia-Pacific Regional finals on May 5, and hopefully move on to the international competition in June in Paris, France.

After having made Brandstorm into one of the world’s major competitions for students with over 95,000 participants from more than 58 countries in 25 years, L’Oréal is reinventing the concept by transforming its business game into an innovation incubator for talents and projects. The goal: enable students to go beyond living the experience of a L’Oréal employee and allow them to transform their innovative ideas into reality.

For this very first edition, the participants’ mission is to come up with innovations that “disrupt men’s grooming”, for the featured brand L’Oréal Paris Men Expert.

Anxiety and excitement surrounded the hall of L’Oreal Academie as the 8 finalist teams presented their projects on stage before the panel of judges and L’Oreal’s top executives.

Team Maxim from UP Visayas will now move to the Asia-Pacific regional finals and hopefully clinch the ticket to the international finals in Paris, France this coming June.
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