October 22, 2017, 9:38 pm
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1 Philippine Peso = 0.07128 UAE Dirham
1 Philippine Peso = 2.18168 Albanian Lek
1 Philippine Peso = 0.0346 Neth Antilles Guilder
1 Philippine Peso = 0.33849 Argentine Peso
1 Philippine Peso = 0.02474 Australian Dollar
1 Philippine Peso = 0.03455 Aruba Florin
1 Philippine Peso = 0.03882 Barbados Dollar
1 Philippine Peso = 1.59705 Bangladesh Taka
1 Philippine Peso = 0.03208 Bulgarian Lev
1 Philippine Peso = 0.00732 Bahraini Dinar
1 Philippine Peso = 33.78397 Burundi Franc
1 Philippine Peso = 0.01941 Bermuda Dollar
1 Philippine Peso = 0.02639 Brunei Dollar
1 Philippine Peso = 0.13315 Bolivian Boliviano
1 Philippine Peso = 0.06146 Brazilian Real
1 Philippine Peso = 0.01941 Bahamian Dollar
1 Philippine Peso = 1.26213 Bhutan Ngultrum
1 Philippine Peso = 0.20042 Botswana Pula
1 Philippine Peso = 388.58696 Belarus Ruble
1 Philippine Peso = 0.03878 Belize Dollar
1 Philippine Peso = 0.02429 Canadian Dollar
1 Philippine Peso = 0.01906 Swiss Franc
1 Philippine Peso = 12.12442 Chilean Peso
1 Philippine Peso = 0.1285 Chinese Yuan
1 Philippine Peso = 56.61879 Colombian Peso
1 Philippine Peso = 10.99029 Costa Rica Colon
1 Philippine Peso = 0.01941 Cuban Peso
1 Philippine Peso = 1.81172 Cape Verde Escudo
1 Philippine Peso = 0.42217 Czech Koruna
1 Philippine Peso = 3.44992 Djibouti Franc
1 Philippine Peso = 0.12229 Danish Krone
1 Philippine Peso = 0.91751 Dominican Peso
1 Philippine Peso = 2.21396 Algerian Dinar
1 Philippine Peso = 0.25699 Estonian Kroon
1 Philippine Peso = 0.34161 Egyptian Pound
1 Philippine Peso = 0.52232 Ethiopian Birr
1 Philippine Peso = 0.01642 Euro
1 Philippine Peso = 0.03984 Fiji Dollar
1 Philippine Peso = 0.01474 Falkland Islands Pound
1 Philippine Peso = 0.01481 British Pound
1 Philippine Peso = 0.08518 Ghanaian Cedi
1 Philippine Peso = 0.91421 Gambian Dalasi
1 Philippine Peso = 174.2236 Guinea Franc
1 Philippine Peso = 0.14253 Guatemala Quetzal
1 Philippine Peso = 3.96933 Guyana Dollar
1 Philippine Peso = 0.15143 Hong Kong Dollar
1 Philippine Peso = 0.45421 Honduras Lempira
1 Philippine Peso = 0.12329 Croatian Kuna
1 Philippine Peso = 1.19002 Haiti Gourde
1 Philippine Peso = 5.04988 Hungarian Forint
1 Philippine Peso = 262.46118 Indonesian Rupiah
1 Philippine Peso = 0.06762 Israeli Shekel
1 Philippine Peso = 1.26145 Indian Rupee
1 Philippine Peso = 22.63199 Iraqi Dinar
1 Philippine Peso = 665.74146 Iran Rial
1 Philippine Peso = 2.03707 Iceland Krona
1 Philippine Peso = 2.46487 Jamaican Dollar
1 Philippine Peso = 0.01373 Jordanian Dinar
1 Philippine Peso = 2.19732 Japanese Yen
1 Philippine Peso = 2.00019 Kenyan Shilling
1 Philippine Peso = 1.33191 Kyrgyzstan Som
1 Philippine Peso = 78.26087 Cambodia Riel
1 Philippine Peso = 8.11083 Comoros Franc
1 Philippine Peso = 17.46894 North Korean Won
1 Philippine Peso = 21.96991 Korean Won
1 Philippine Peso = 0.00585 Kuwaiti Dinar
1 Philippine Peso = 0.01592 Cayman Islands Dollar
1 Philippine Peso = 6.49204 Kazakhstan Tenge
1 Philippine Peso = 160.69488 Lao Kip
1 Philippine Peso = 29.21972 Lebanese Pound
1 Philippine Peso = 2.98137 Sri Lanka Rupee
1 Philippine Peso = 2.29173 Liberian Dollar
1 Philippine Peso = 0.26378 Lesotho Loti
1 Philippine Peso = 0.05918 Lithuanian Lita
1 Philippine Peso = 0.01204 Latvian Lat
1 Philippine Peso = 0.02652 Libyan Dinar
1 Philippine Peso = 0.18258 Moroccan Dirham
1 Philippine Peso = 0.33463 Moldovan Leu
1 Philippine Peso = 1.00621 Macedonian Denar
1 Philippine Peso = 26.37811 Myanmar Kyat
1 Philippine Peso = 47.47671 Mongolian Tugrik
1 Philippine Peso = 0.15597 Macau Pataca
1 Philippine Peso = 6.84045 Mauritania Ougulya
1 Philippine Peso = 0.65703 Mauritius Rupee
1 Philippine Peso = 0.30221 Maldives Rufiyaa
1 Philippine Peso = 13.90062 Malawi Kwacha
1 Philippine Peso = 0.36633 Mexican Peso
1 Philippine Peso = 0.08199 Malaysian Ringgit
1 Philippine Peso = 0.26335 Namibian Dollar
1 Philippine Peso = 6.8323 Nigerian Naira
1 Philippine Peso = 0.58773 Nicaragua Cordoba
1 Philippine Peso = 0.15441 Norwegian Krone
1 Philippine Peso = 2.0099 Nepalese Rupee
1 Philippine Peso = 0.02778 New Zealand Dollar
1 Philippine Peso = 0.00746 Omani Rial
1 Philippine Peso = 0.01941 Panama Balboa
1 Philippine Peso = 0.06268 Peruvian Nuevo Sol
1 Philippine Peso = 0.06206 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.03901 Pakistani Rupee
1 Philippine Peso = 0.06957 Polish Zloty
1 Philippine Peso = 109.45264 Paraguayan Guarani
1 Philippine Peso = 0.07337 Qatar Rial
1 Philippine Peso = 0.0755 Romanian New Leu
1 Philippine Peso = 1.11374 Russian Rouble
1 Philippine Peso = 16.1349 Rwanda Franc
1 Philippine Peso = 0.07279 Saudi Arabian Riyal
1 Philippine Peso = 0.15088 Solomon Islands Dollar
1 Philippine Peso = 0.26054 Seychelles Rupee
1 Philippine Peso = 0.12926 Sudanese Pound
1 Philippine Peso = 0.15816 Swedish Krona
1 Philippine Peso = 0.0264 Singapore Dollar
1 Philippine Peso = 0.01475 St Helena Pound
1 Philippine Peso = 0.43102 Slovak Koruna
1 Philippine Peso = 147.90373 Sierra Leone Leone
1 Philippine Peso = 10.81134 Somali Shilling
1 Philippine Peso = 402.56018 Sao Tome Dobra
1 Philippine Peso = 0.16984 El Salvador Colon
1 Philippine Peso = 9.99573 Syrian Pound
1 Philippine Peso = 0.26335 Swaziland Lilageni
1 Philippine Peso = 0.64344 Thai Baht
1 Philippine Peso = 0.04808 Tunisian Dinar
1 Philippine Peso = 0.04338 Tongan paʻanga
1 Philippine Peso = 0.07108 Turkish Lira
1 Philippine Peso = 0.12963 Trinidad Tobago Dollar
1 Philippine Peso = 0.58637 Taiwan Dollar
1 Philippine Peso = 43.42003 Tanzanian Shilling
1 Philippine Peso = 0.51417 Ukraine Hryvnia
1 Philippine Peso = 70.78804 Ugandan Shilling
1 Philippine Peso = 0.01941 United States Dollar
1 Philippine Peso = 0.5722 Uruguayan New Peso
1 Philippine Peso = 155.95885 Uzbekistan Sum
1 Philippine Peso = 0.1936 Venezuelan Bolivar
1 Philippine Peso = 440.93556 Vietnam Dong
1 Philippine Peso = 2.02426 Vanuatu Vatu
1 Philippine Peso = 0.04922 Samoa Tala
1 Philippine Peso = 10.76747 CFA Franc (BEAC)
1 Philippine Peso = 0.05241 East Caribbean Dollar
1 Philippine Peso = 10.69488 CFA Franc (BCEAO)
1 Philippine Peso = 1.94759 Pacific Franc
1 Philippine Peso = 4.85151 Yemen Riyal
1 Philippine Peso = 0.26339 South African Rand
1 Philippine Peso = 100.72787 Zambian Kwacha
1 Philippine Peso = 7.02446 Zimbabwe dollar

Selling the Philippines

ACCORDING to the Philippine Statistics Authority, tourism contributed 8.6% to the total gross domestic product in 2016, roughly amounting to P1.234 billion. It has risen steadily since 2011, where it started at 6.8% and ended at 8.6% in 2015. Employment in tourism characteristic industries has also been enjoying an uptick, with 2016 figures estimated to be at around 5.2 million, accounting for 12.8% of the total employment in the country.

With these figures, it’s no wonder that selling the Philippines as a viable tourist destination is imperative to growing an economy. And this task falls not only on the Department of Tourism but also on other departments that have jurisdiction over factors that affect a tourist’s overall experience when they visit: peace and order, access to health facilities, transportation, and easy access to tourist spots and facilities. Whether we like it or not, citizens also play a substantial role in attracting tourists to the country; in the same way that we rely on foreign friends to give us recommendations and tips when it comes to visiting their home countries, tourists are more encouraged to visit when they see the enthusiasm of their Filipino friends about their homeland. 

Conversely, it is we the people who suffer, both directly and indirectly, when our country gets a bad rap internationally. Sure, the occasional side eye you get from your foreign friends and colleagues over unbelievable or bad news from home can’t exactly be categorized as suffering, but certainly, losing a job because the tourism industry is taking a hit certainly will hurt. 

The Department of Tourism knows this well, which is why it was quick to throw its new partner agency under the proverbial bus after its new TVC “Sights” was found to be distressingly similar to an existing campaign all the way from South Africa. DOT is already smarting from the travel advisories issued by the United States, the United Kingdom and other countries due to security-related issues such as the presence of the Abu Sayaff Group in Bohol and the declaration of martial law in Mindanao. Add to that the recent incident over at Resorts World, and you have a perfect storm of sorts for the folks over at DOT, who must all be tearing their hair out over convincing tourists to visit in such a state of affairs. 

Soon after its launch, netizens where quick to point out that its tagline, “Experience Philippines,” had already been used in other campaigns, most notably by India’s “Experience Bengal” campaign. Enterprising citizens were also quick to draw comparisons scene by scene of “Sights” to the South African TVC, which both contain an interesting twist: the storyteller is seen from the view point of a blind person. Both seek to sell an intangible: that warm, fuzzy feeling you get from visiting a place that makes you feel right at home, despite being thousands of miles away. 

Now, for the bad part. DOT’s quick and public severing of its relationship with McCann Worldwide, the agency that executed the TVC, is certain to give pause to reputable agencies out there who may be thinking of offering its services to help government. To begin with, government’s procurement process is like going through the eye of a needle. It is painful, slow, and filled with bureaucratic twists and turns unfathomable to those in the private sector. Getting paid is also an issue when it comes to dealing with government. I haven’t seen the contract that DOT signed with McCann, but for their sake, I hope it contains a clause for progress or partial payments for any work performed. 

The procurement process is a common complaint among businessmen, and the recent fallout from this incident won’t help move that observation in the right direction. Those more familiar with the creative and production processes in the advertising industry would know that McCann is not entirely to blame for the blow-up, considering that a client is involved in every step of the way, beginning from the approval of the creative brief to approving the final launch of the campaign. DOT’s statement on the issue certainly puts the blame entirely on McCann, with matching veiled threats about pursuing accountability. 

They would have us believe that one of the biggest advertising outfits in the country went rogue on the project. Either this is true or that whoever was in charge over at DOT completely neglected their duty in implementing a P650 million contract. You’d think that the new blood at DOT would have been mindful of past copycat issues raised against previous campaigns, but their behavior reveals that it had no impact whatsoever in terms of doing their due diligence for the project. Sure, while we can’t expect the DOT team to be aware of each and every tourism campaign launched all over the world, diligence dictates that they must have, at the very least, instructed the McCann team to do a check after they had signed off on the concept, even before the production of the TVC. 

I am hoping against hope that this incident doesn’t discourage other brilliant talent to work with government. Because if that happens, it is ultimately the Filipino people that will be getting the short end of the stick (again) when all that government will be left to work with are those who are after the pay check, backed by mediocre or worse, shady talent.

But it’s not all bad, thankfully. People have stepped up to the plate, with crowdsourced material sprouting from every corner of the internet, most notably the one from @CreativesofMNL on Twitter and Nas Daily on Facebook. If DOT team does not get its act together, I’m betting Filipinos will again take it upon themselves to contribute in their own ways to keep visitors coming. That despite all the chaos that is happening, we Filipinos love to laugh, love to eat, and that we love to show visitors why we all still love the Philippines, warts and all.
Rating: 
Average: 4.5 (2 votes)

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