April 20, 2018, 8:09 pm
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1 Philippine Peso = 0.07053 UAE Dirham
1 Philippine Peso = 1.99923 Albanian Lek
1 Philippine Peso = 0.03418 Neth Antilles Guilder
1 Philippine Peso = 0.38677 Argentine Peso
1 Philippine Peso = 0.02467 Australian Dollar
1 Philippine Peso = 0.03418 Aruba Florin
1 Philippine Peso = 0.03841 Barbados Dollar
1 Philippine Peso = 1.59228 Bangladesh Taka
1 Philippine Peso = 0.03034 Bulgarian Lev
1 Philippine Peso = 0.00724 Bahraini Dinar
1 Philippine Peso = 33.62742 Burundi Franc
1 Philippine Peso = 0.0192 Bermuda Dollar
1 Philippine Peso = 0.02503 Brunei Dollar
1 Philippine Peso = 0.13175 Bolivian Boliviano
1 Philippine Peso = 0.06526 Brazilian Real
1 Philippine Peso = 0.0192 Bahamian Dollar
1 Philippine Peso = 1.26032 Bhutan Ngultrum
1 Philippine Peso = 0.18403 Botswana Pula
1 Philippine Peso = 384.48243 Belarus Ruble
1 Philippine Peso = 0.03837 Belize Dollar
1 Philippine Peso = 0.02421 Canadian Dollar
1 Philippine Peso = 0.01858 Swiss Franc
1 Philippine Peso = 11.41406 Chilean Peso
1 Philippine Peso = 0.12052 Chinese Yuan
1 Philippine Peso = 52.12791 Colombian Peso
1 Philippine Peso = 10.7778 Costa Rica Colon
1 Philippine Peso = 0.0192 Cuban Peso
1 Philippine Peso = 1.71039 Cape Verde Escudo
1 Philippine Peso = 0.39282 Czech Koruna
1 Philippine Peso = 3.39601 Djibouti Franc
1 Philippine Peso = 0.11551 Danish Krone
1 Philippine Peso = 0.94891 Dominican Peso
1 Philippine Peso = 2.1798 Algerian Dinar
1 Philippine Peso = 0.24262 Estonian Kroon
1 Philippine Peso = 0.33916 Egyptian Pound
1 Philippine Peso = 0.52276 Ethiopian Birr
1 Philippine Peso = 0.01551 Euro
1 Philippine Peso = 0.03865 Fiji Dollar
1 Philippine Peso = 0.01348 Falkland Islands Pound
1 Philippine Peso = 0.01349 British Pound
1 Philippine Peso = 0.08525 Ghanaian Cedi
1 Philippine Peso = 0.89975 Gambian Dalasi
1 Philippine Peso = 172.80584 Guinea Franc
1 Philippine Peso = 0.14089 Guatemala Quetzal
1 Philippine Peso = 3.95007 Guyana Dollar
1 Philippine Peso = 0.15072 Hong Kong Dollar
1 Philippine Peso = 0.45249 Honduras Lempira
1 Philippine Peso = 0.11491 Croatian Kuna
1 Philippine Peso = 1.24505 Haiti Gourde
1 Philippine Peso = 4.8093 Hungarian Forint
1 Philippine Peso = 264.60534 Indonesian Rupiah
1 Philippine Peso = 0.06739 Israeli Shekel
1 Philippine Peso = 1.26727 Indian Rupee
1 Philippine Peso = 22.73862 Iraqi Dinar
1 Philippine Peso = 806.60649 Iran Rial
1 Philippine Peso = 1.91031 Iceland Krona
1 Philippine Peso = 2.37565 Jamaican Dollar
1 Philippine Peso = 0.01361 Jordanian Dinar
1 Philippine Peso = 2.06171 Japanese Yen
1 Philippine Peso = 1.92145 Kenyan Shilling
1 Philippine Peso = 1.32194 Kyrgyzstan Som
1 Philippine Peso = 76.97331 Cambodia Riel
1 Philippine Peso = 7.61206 Comoros Franc
1 Philippine Peso = 17.28442 North Korean Won
1 Philippine Peso = 20.40042 Korean Won
1 Philippine Peso = 0.00575 Kuwaiti Dinar
1 Philippine Peso = 0.01575 Cayman Islands Dollar
1 Philippine Peso = 6.25043 Kazakhstan Tenge
1 Philippine Peso = 158.93989 Lao Kip
1 Philippine Peso = 28.9034 Lebanese Pound
1 Philippine Peso = 2.99693 Sri Lanka Rupee
1 Philippine Peso = 2.50451 Liberian Dollar
1 Philippine Peso = 0.22892 Lesotho Loti
1 Philippine Peso = 0.05855 Lithuanian Lita
1 Philippine Peso = 0.01192 Latvian Lat
1 Philippine Peso = 0.02543 Libyan Dinar
1 Philippine Peso = 0.17577 Moroccan Dirham
1 Philippine Peso = 0.31452 Moldovan Leu
1 Philippine Peso = 0.94968 Macedonian Denar
1 Philippine Peso = 25.52333 Myanmar Kyat
1 Philippine Peso = 45.86134 Mongolian Tugrik
1 Philippine Peso = 0.15521 Macau Pataca
1 Philippine Peso = 6.76013 Mauritania Ougulya
1 Philippine Peso = 0.64144 Mauritius Rupee
1 Philippine Peso = 0.29902 Maldives Rufiyaa
1 Philippine Peso = 13.70175 Malawi Kwacha
1 Philippine Peso = 0.35007 Mexican Peso
1 Philippine Peso = 0.07459 Malaysian Ringgit
1 Philippine Peso = 0.22915 Namibian Dollar
1 Philippine Peso = 6.87536 Nigerian Naira
1 Philippine Peso = 0.59554 Nicaragua Cordoba
1 Philippine Peso = 0.14884 Norwegian Krone
1 Philippine Peso = 2.01652 Nepalese Rupee
1 Philippine Peso = 0.02629 New Zealand Dollar
1 Philippine Peso = 0.00739 Omani Rial
1 Philippine Peso = 0.0192 Panama Balboa
1 Philippine Peso = 0.06176 Peruvian Nuevo Sol
1 Philippine Peso = 0.06241 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.21836 Pakistani Rupee
1 Philippine Peso = 0.06459 Polish Zloty
1 Philippine Peso = 106.04187 Paraguayan Guarani
1 Philippine Peso = 0.0699 Qatar Rial
1 Philippine Peso = 0.07223 Romanian New Leu
1 Philippine Peso = 1.16816 Russian Rouble
1 Philippine Peso = 16.22066 Rwanda Franc
1 Philippine Peso = 0.07202 Saudi Arabian Riyal
1 Philippine Peso = 0.14768 Solomon Islands Dollar
1 Philippine Peso = 0.25792 Seychelles Rupee
1 Philippine Peso = 0.34667 Sudanese Pound
1 Philippine Peso = 0.161 Swedish Krona
1 Philippine Peso = 0.02513 Singapore Dollar
1 Philippine Peso = 0.01349 St Helena Pound
1 Philippine Peso = 0.42646 Slovak Koruna
1 Philippine Peso = 146.53351 Sierra Leone Leone
1 Philippine Peso = 10.79316 Somali Shilling
1 Philippine Peso = 380.06338 Sao Tome Dobra
1 Philippine Peso = 0.16804 El Salvador Colon
1 Philippine Peso = 9.89015 Syrian Pound
1 Philippine Peso = 0.22917 Swaziland Lilageni
1 Philippine Peso = 0.599 Thai Baht
1 Philippine Peso = 0.04602 Tunisian Dinar
1 Philippine Peso = 0.04292 Tongan paʻanga
1 Philippine Peso = 0.07736 Turkish Lira
1 Philippine Peso = 0.12961 Trinidad Tobago Dollar
1 Philippine Peso = 0.56365 Taiwan Dollar
1 Philippine Peso = 43.7488 Tanzanian Shilling
1 Philippine Peso = 0.50259 Ukraine Hryvnia
1 Philippine Peso = 70.84694 Ugandan Shilling
1 Philippine Peso = 0.0192 United States Dollar
1 Philippine Peso = 0.54158 Uruguayan New Peso
1 Philippine Peso = 154.65719 Uzbekistan Sum
1 Philippine Peso = 1139.831 Venezuelan Bolivar
1 Philippine Peso = 437.43038 Vietnam Dong
1 Philippine Peso = 2.00538 Vanuatu Vatu
1 Philippine Peso = 0.04922 Samoa Tala
1 Philippine Peso = 10.16881 CFA Franc (BEAC)
1 Philippine Peso = 0.05185 East Caribbean Dollar
1 Philippine Peso = 10.16881 CFA Franc (BCEAO)
1 Philippine Peso = 1.83983 Pacific Franc
1 Philippine Peso = 4.79931 Yemen Riyal
1 Philippine Peso = 0.2292 South African Rand
1 Philippine Peso = 99.66391 Zambian Kwacha
1 Philippine Peso = 6.95026 Zimbabwe dollar

Selling the Philippines

ACCORDING to the Philippine Statistics Authority, tourism contributed 8.6% to the total gross domestic product in 2016, roughly amounting to P1.234 billion. It has risen steadily since 2011, where it started at 6.8% and ended at 8.6% in 2015. Employment in tourism characteristic industries has also been enjoying an uptick, with 2016 figures estimated to be at around 5.2 million, accounting for 12.8% of the total employment in the country.

With these figures, it’s no wonder that selling the Philippines as a viable tourist destination is imperative to growing an economy. And this task falls not only on the Department of Tourism but also on other departments that have jurisdiction over factors that affect a tourist’s overall experience when they visit: peace and order, access to health facilities, transportation, and easy access to tourist spots and facilities. Whether we like it or not, citizens also play a substantial role in attracting tourists to the country; in the same way that we rely on foreign friends to give us recommendations and tips when it comes to visiting their home countries, tourists are more encouraged to visit when they see the enthusiasm of their Filipino friends about their homeland. 

Conversely, it is we the people who suffer, both directly and indirectly, when our country gets a bad rap internationally. Sure, the occasional side eye you get from your foreign friends and colleagues over unbelievable or bad news from home can’t exactly be categorized as suffering, but certainly, losing a job because the tourism industry is taking a hit certainly will hurt. 

The Department of Tourism knows this well, which is why it was quick to throw its new partner agency under the proverbial bus after its new TVC “Sights” was found to be distressingly similar to an existing campaign all the way from South Africa. DOT is already smarting from the travel advisories issued by the United States, the United Kingdom and other countries due to security-related issues such as the presence of the Abu Sayaff Group in Bohol and the declaration of martial law in Mindanao. Add to that the recent incident over at Resorts World, and you have a perfect storm of sorts for the folks over at DOT, who must all be tearing their hair out over convincing tourists to visit in such a state of affairs. 

Soon after its launch, netizens where quick to point out that its tagline, “Experience Philippines,” had already been used in other campaigns, most notably by India’s “Experience Bengal” campaign. Enterprising citizens were also quick to draw comparisons scene by scene of “Sights” to the South African TVC, which both contain an interesting twist: the storyteller is seen from the view point of a blind person. Both seek to sell an intangible: that warm, fuzzy feeling you get from visiting a place that makes you feel right at home, despite being thousands of miles away. 

Now, for the bad part. DOT’s quick and public severing of its relationship with McCann Worldwide, the agency that executed the TVC, is certain to give pause to reputable agencies out there who may be thinking of offering its services to help government. To begin with, government’s procurement process is like going through the eye of a needle. It is painful, slow, and filled with bureaucratic twists and turns unfathomable to those in the private sector. Getting paid is also an issue when it comes to dealing with government. I haven’t seen the contract that DOT signed with McCann, but for their sake, I hope it contains a clause for progress or partial payments for any work performed. 

The procurement process is a common complaint among businessmen, and the recent fallout from this incident won’t help move that observation in the right direction. Those more familiar with the creative and production processes in the advertising industry would know that McCann is not entirely to blame for the blow-up, considering that a client is involved in every step of the way, beginning from the approval of the creative brief to approving the final launch of the campaign. DOT’s statement on the issue certainly puts the blame entirely on McCann, with matching veiled threats about pursuing accountability. 

They would have us believe that one of the biggest advertising outfits in the country went rogue on the project. Either this is true or that whoever was in charge over at DOT completely neglected their duty in implementing a P650 million contract. You’d think that the new blood at DOT would have been mindful of past copycat issues raised against previous campaigns, but their behavior reveals that it had no impact whatsoever in terms of doing their due diligence for the project. Sure, while we can’t expect the DOT team to be aware of each and every tourism campaign launched all over the world, diligence dictates that they must have, at the very least, instructed the McCann team to do a check after they had signed off on the concept, even before the production of the TVC. 

I am hoping against hope that this incident doesn’t discourage other brilliant talent to work with government. Because if that happens, it is ultimately the Filipino people that will be getting the short end of the stick (again) when all that government will be left to work with are those who are after the pay check, backed by mediocre or worse, shady talent.

But it’s not all bad, thankfully. People have stepped up to the plate, with crowdsourced material sprouting from every corner of the internet, most notably the one from @CreativesofMNL on Twitter and Nas Daily on Facebook. If DOT team does not get its act together, I’m betting Filipinos will again take it upon themselves to contribute in their own ways to keep visitors coming. That despite all the chaos that is happening, we Filipinos love to laugh, love to eat, and that we love to show visitors why we all still love the Philippines, warts and all.
Rating: 
Average: 4.5 (2 votes)

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