August 21, 2017, 2:09 am
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1 Philippine Peso = 0.07147 UAE Dirham
1 Philippine Peso = 2.19187 Albanian Lek
1 Philippine Peso = 0.03469 Neth Antilles Guilder
1 Philippine Peso = 0.33668 Argentine Peso
1 Philippine Peso = 0.02451 Australian Dollar
1 Philippine Peso = 0.03464 Aruba Florin
1 Philippine Peso = 0.03892 Barbados Dollar
1 Philippine Peso = 1.5756 Bangladesh Taka
1 Philippine Peso = 0.03242 Bulgarian Lev
1 Philippine Peso = 0.00733 Bahraini Dinar
1 Philippine Peso = 33.60051 Burundi Franc
1 Philippine Peso = 0.01946 Bermuda Dollar
1 Philippine Peso = 0.02651 Brunei Dollar
1 Philippine Peso = 0.13349 Bolivian Boliviano
1 Philippine Peso = 0.06121 Brazilian Real
1 Philippine Peso = 0.01946 Bahamian Dollar
1 Philippine Peso = 1.2483 Bhutan Ngultrum
1 Philippine Peso = 0.19907 Botswana Pula
1 Philippine Peso = 389.56996 Belarus Ruble
1 Philippine Peso = 0.03888 Belize Dollar
1 Philippine Peso = 0.02447 Canadian Dollar
1 Philippine Peso = 0.01877 Swiss Franc
1 Philippine Peso = 12.5721 Chilean Peso
1 Philippine Peso = 0.12979 Chinese Yuan
1 Philippine Peso = 58.11442 Colombian Peso
1 Philippine Peso = 11.13232 Costa Rica Colon
1 Philippine Peso = 0.01946 Cuban Peso
1 Philippine Peso = 1.82448 Cape Verde Escudo
1 Philippine Peso = 0.43076 Czech Koruna
1 Philippine Peso = 3.44814 Djibouti Franc
1 Philippine Peso = 0.1229 Danish Krone
1 Philippine Peso = 0.91224 Dominican Peso
1 Philippine Peso = 2.13275 Algerian Dinar
1 Philippine Peso = 0.25874 Estonian Kroon
1 Philippine Peso = 0.34501 Egyptian Pound
1 Philippine Peso = 0.45257 Ethiopian Birr
1 Philippine Peso = 0.01654 Euro
1 Philippine Peso = 0.03921 Fiji Dollar
1 Philippine Peso = 0.0151 Falkland Islands Pound
1 Philippine Peso = 0.01511 British Pound
1 Philippine Peso = 0.08543 Ghanaian Cedi
1 Philippine Peso = 0.87566 Gambian Dalasi
1 Philippine Peso = 172.07628 Guinea Franc
1 Philippine Peso = 0.14152 Guatemala Quetzal
1 Philippine Peso = 3.97957 Guyana Dollar
1 Philippine Peso = 0.15221 Hong Kong Dollar
1 Philippine Peso = 0.45349 Honduras Lempira
1 Philippine Peso = 0.12172 Croatian Kuna
1 Philippine Peso = 1.20354 Haiti Gourde
1 Philippine Peso = 5.01888 Hungarian Forint
1 Philippine Peso = 259.9533 Indonesian Rupiah
1 Philippine Peso = 0.07033 Israeli Shekel
1 Philippine Peso = 1.2483 Indian Rupee
1 Philippine Peso = 22.7087 Iraqi Dinar
1 Philippine Peso = 640.80562 Iran Rial
1 Philippine Peso = 2.08893 Iceland Krona
1 Philippine Peso = 2.47247 Jamaican Dollar
1 Philippine Peso = 0.01374 Jordanian Dinar
1 Philippine Peso = 2.12376 Japanese Yen
1 Philippine Peso = 2.00234 Kenyan Shilling
1 Philippine Peso = 1.33721 Kyrgyzstan Som
1 Philippine Peso = 79.92995 Cambodia Riel
1 Philippine Peso = 8.16852 Comoros Franc
1 Philippine Peso = 17.51314 North Korean Won
1 Philippine Peso = 22.14964 Korean Won
1 Philippine Peso = 0.00587 Kuwaiti Dinar
1 Philippine Peso = 0.01596 Cayman Islands Dollar
1 Philippine Peso = 6.48297 Kazakhstan Tenge
1 Philippine Peso = 161.09555 Lao Kip
1 Philippine Peso = 29.29364 Lebanese Pound
1 Philippine Peso = 2.98307 Sri Lanka Rupee
1 Philippine Peso = 2.22611 Liberian Dollar
1 Philippine Peso = 0.26095 Lesotho Loti
1 Philippine Peso = 0.05932 Lithuanian Lita
1 Philippine Peso = 0.01208 Latvian Lat
1 Philippine Peso = 0.02661 Libyan Dinar
1 Philippine Peso = 0.1842 Moroccan Dirham
1 Philippine Peso = 0.34588 Moldovan Leu
1 Philippine Peso = 1.01323 Macedonian Denar
1 Philippine Peso = 26.52267 Myanmar Kyat
1 Philippine Peso = 47.3633 Mongolian Tugrik
1 Philippine Peso = 0.15677 Macau Pataca
1 Philippine Peso = 7.02471 Mauritania Ougulya
1 Philippine Peso = 0.64623 Mauritius Rupee
1 Philippine Peso = 0.30142 Maldives Rufiyaa
1 Philippine Peso = 13.93073 Malawi Kwacha
1 Philippine Peso = 0.34414 Mexican Peso
1 Philippine Peso = 0.08344 Malaysian Ringgit
1 Philippine Peso = 0.25604 Namibian Dollar
1 Philippine Peso = 7.1006 Nigerian Naira
1 Philippine Peso = 0.58844 Nicaragua Cordoba
1 Philippine Peso = 0.1538 Norwegian Krone
1 Philippine Peso = 1.99066 Nepalese Rupee
1 Philippine Peso = 0.02661 New Zealand Dollar
1 Philippine Peso = 0.00749 Omani Rial
1 Philippine Peso = 0.01946 Panama Balboa
1 Philippine Peso = 0.06301 Peruvian Nuevo Sol
1 Philippine Peso = 0.06168 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.0504 Pakistani Rupee
1 Philippine Peso = 0.07069 Polish Zloty
1 Philippine Peso = 108.34793 Paraguayan Guarani
1 Philippine Peso = 0.07086 Qatar Rial
1 Philippine Peso = 0.07605 Romanian New Leu
1 Philippine Peso = 1.14343 Russian Rouble
1 Philippine Peso = 16.06149 Rwanda Franc
1 Philippine Peso = 0.07297 Saudi Arabian Riyal
1 Philippine Peso = 0.1508 Solomon Islands Dollar
1 Philippine Peso = 0.26075 Seychelles Rupee
1 Philippine Peso = 0.1296 Sudanese Pound
1 Philippine Peso = 0.15772 Swedish Krona
1 Philippine Peso = 0.02651 Singapore Dollar
1 Philippine Peso = 0.01511 St Helena Pound
1 Philippine Peso = 0.43211 Slovak Koruna
1 Philippine Peso = 145.94279 Sierra Leone Leone
1 Philippine Peso = 10.8776 Somali Shilling
1 Philippine Peso = 405.39601 Sao Tome Dobra
1 Philippine Peso = 0.17027 El Salvador Colon
1 Philippine Peso = 10.02102 Syrian Pound
1 Philippine Peso = 0.25583 Swaziland Lilageni
1 Philippine Peso = 0.64604 Thai Baht
1 Philippine Peso = 0.04749 Tunisian Dinar
1 Philippine Peso = 0.04262 Tongan paʻanga
1 Philippine Peso = 0.06846 Turkish Lira
1 Philippine Peso = 0.13124 Trinidad Tobago Dollar
1 Philippine Peso = 0.58973 Taiwan Dollar
1 Philippine Peso = 43.43258 Tanzanian Shilling
1 Philippine Peso = 0.49523 Ukraine Hryvnia
1 Philippine Peso = 69.99416 Ugandan Shilling
1 Philippine Peso = 0.01946 United States Dollar
1 Philippine Peso = 0.55517 Uruguayan New Peso
1 Philippine Peso = 80.17124 Uzbekistan Sum
1 Philippine Peso = 0.19409 Venezuelan Bolivar
1 Philippine Peso = 442.24558 Vietnam Dong
1 Philippine Peso = 2.01985 Vanuatu Vatu
1 Philippine Peso = 0.04832 Samoa Tala
1 Philippine Peso = 10.84141 CFA Franc (BEAC)
1 Philippine Peso = 0.05254 East Caribbean Dollar
1 Philippine Peso = 10.76455 CFA Franc (BCEAO)
1 Philippine Peso = 1.95213 Pacific Franc
1 Philippine Peso = 4.86379 Yemen Riyal
1 Philippine Peso = 0.25581 South African Rand
1 Philippine Peso = 100.98268 Zambian Kwacha
1 Philippine Peso = 7.04223 Zimbabwe dollar

Social Media Evangelist Tony Ahn on; Print is dead, SEO is a scam and other revelations

(Part 2 of a two part series)

Last week social media evangelist and online prophet Tony Ahn spoke clearly about how online marketing works, debunking many claims that digital marketers profess as gospel truth.

This week Malaya Business Insight’s technology page wraps up the two-part interview with stunning revelations that will get digital marketers and agencies rushing to their clients with an explanation.

Comment on this: “the printed newspaper is dead”

People think that the Internet is going to displace print news altogether and I don’t think that is true because very few online news sources are assigning investigative stories. Investigative journalism has always been the hallmark of print media. You don’t see that on the Internet too often. The scandals you see on the Intenet where somebody happens to be at the right time took a picture and went viral. Not many will go out to say, investigate where that politician got his campaign funds and how he used it.  

The kind of advice I will give to newspapers who are online is to follow the Rappler model. They came out of nowhere and now they are the number one or number two news site in the country. Rappler has done a very good job of presenting news to people the way people want to see it. Things like their mood meter gives everybody feedback as to public opinion immediately. They also made good decisions about how they made their comments.

Digital marketers use search engine optimization as a selling point can you comment on that?

A lot of SEO (search engine optimization) firms talk a lot about back linking and getting this many links and get on-page optimization on your site and stuff like that, but when people come to me I’d say “yes let’s do that but we will get you featured on 4 different blogs. It will cost the same amount of money but it’s real people writing and that actually produces better results. Not only do they get the link equity, they get traffic too.

So, is SEOs truly effective?

SEO is a giant scam. A lot of SEO agencies build pages that are supposedly optimized but because clients don’t understand it well, they pages usually don’t perform like they should. This one client showed me a page which I went into the back end and saw that it didn’t really produce the results. There are a half-dozen critically important on-page optimization things and about 20 or 30 moderately important things.

So this page did only two of the critical items and nothing else. So I tell the client “this is it?” They keywords did not appear where they should. So I look into their links, which is reported to them. They are going on people’s blog and making comments. Most blogs don’t transfer link equity because the “no-follow” attribute is turned on. And I find that happen over and over and over.  

You mentioned lead generation, as a technology how far are we on that?

Things change pretty fast on that subject. People used to buy email lists specific to the kind of people you want to contact.  Then the spam controls got really strict about email lists, which discouraged people to buy the list. But now getting an email list has actually become stronger because Facebook advertising allows you to dump a list of emails and it will only show your ads to those email recipients. That’s huge because we see ads on the Facebook feeds we don’t care about but you can do some really, really targeted marketing now to a particular subset of people with as little as 10 email addresses. Technology now offers the client many new frontiers.

Is automated content generation hot? Or not?

Automated content generation is so two years ago. That’s also a scam. It fizzled out because the content is not really readable by people. It was largely designed to fool the Google robots into giving good site rankings. But Google is getting much better about figuring that stuff out and that pretty much killed it. I figured out years ago what Google and the other search engines want and that is high quality content that links to other high quality content. And if you give Google wants you get good results. 

Give an example of online practices do you find notorious?

Domain name hostaging. That is everywhere. My accountant wanted to make a website which I offered to host on my server but the website builder didn’t want to give her the domain name. That asset is hers, she will have no way to get it back unless she spends money to file a lawsuit or something like that, and a lot of them do that. Unfortunately it is an industry where these things happen and there is no control. 

How about click fraud. Tells us about that.

If you have a click fraud problem there are organizations you can hire that can help you with that. But that’s expensive. A lot of times when click fraud happens is when you don’t know where your ad is served and you don’t know who is clicking on it. There is another kind of click fraud that simply makes money from the company running the ads. Certain kinds of ad platforms that allow this thing. Sometimes the ads that pop up on games were designed so you will accidentally hit them and that it will be hard to close or exit from it. It is so hard to move out from it, that you click the ad. Well they make money every time you click the ads. The problem is the company running that ad in good faith isn’t actually getting the exposure they should have. They’d probably say “hey look you got a thousand clicks on that ad, but no one actually bought anything and it’s because most of the time the ads were clicked “accidentally.”

Any other despicable schemes we should be careful of?

It’s called arbitrage. Technically it means buying something from one market and selling it into a completely different market at a very different price. In digital marketing you see arbitrage happens specifically in pay-per-click (PPC) advertising. It happens this way. A PPC agency will tell client “we will charge you P10.00 per click flat fee” What you don’t know is that they are probably paying P1.5 per click or P3.00 per click and they are upcharging client 200%, 300%. I found about this from a friend who works at Google, who met a CEO of a company who told him “well we do fifty thousand a month on advertising with Google.” But that friend didn’t remember seeing that much revenue and discovered that they were actually spending only ten thousand a month. The agency was charging 500%. It’s crazy. I think the more ethical way to do that is to do the usual percent of total spend. Facebook is also against it. They will show the actual spend which is good. I don’t like these kinds of practices in the industry. I want that practice to stop. In the long run it hurts digital marketing companies that are trying to do a right and good job because it is hard for the company to distinguish. - MBI
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