February 22, 2018, 5:11 pm
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1 Philippine Peso = 0.07045 UAE Dirham
1 Philippine Peso = 2.04297 Albanian Lek
1 Philippine Peso = 0.03415 Neth Antilles Guilder
1 Philippine Peso = 0.38059 Argentine Peso
1 Philippine Peso = 0.02443 Australian Dollar
1 Philippine Peso = 0.03415 Aruba Florin
1 Philippine Peso = 0.03837 Barbados Dollar
1 Philippine Peso = 1.59409 Bangladesh Taka
1 Philippine Peso = 0.0304 Bulgarian Lev
1 Philippine Peso = 0.00723 Bahraini Dinar
1 Philippine Peso = 33.58872 Burundi Franc
1 Philippine Peso = 0.01918 Bermuda Dollar
1 Philippine Peso = 0.02533 Brunei Dollar
1 Philippine Peso = 0.13159 Bolivian Boliviano
1 Philippine Peso = 0.06235 Brazilian Real
1 Philippine Peso = 0.01918 Bahamian Dollar
1 Philippine Peso = 1.2325 Bhutan Ngultrum
1 Philippine Peso = 0.18295 Botswana Pula
1 Philippine Peso = 384.03989 Belarus Ruble
1 Philippine Peso = 0.03832 Belize Dollar
1 Philippine Peso = 0.02429 Canadian Dollar
1 Philippine Peso = 0.018 Swiss Franc
1 Philippine Peso = 11.42605 Chilean Peso
1 Philippine Peso = 0.12152 Chinese Yuan
1 Philippine Peso = 54.88202 Colombian Peso
1 Philippine Peso = 10.87186 Costa Rica Colon
1 Philippine Peso = 0.01918 Cuban Peso
1 Philippine Peso = 1.71801 Cape Verde Escudo
1 Philippine Peso = 0.39493 Czech Koruna
1 Philippine Peso = 3.3921 Djibouti Franc
1 Philippine Peso = 0.11601 Danish Krone
1 Philippine Peso = 0.94226 Dominican Peso
1 Philippine Peso = 2.17652 Algerian Dinar
1 Philippine Peso = 0.24369 Estonian Kroon
1 Philippine Peso = 0.33858 Egyptian Pound
1 Philippine Peso = 0.52177 Ethiopian Birr
1 Philippine Peso = 0.01557 Euro
1 Philippine Peso = 0.03825 Fiji Dollar
1 Philippine Peso = 0.01371 Falkland Islands Pound
1 Philippine Peso = 0.01377 British Pound
1 Philippine Peso = 0.08533 Ghanaian Cedi
1 Philippine Peso = 0.89967 Gambian Dalasi
1 Philippine Peso = 172.74122 Guinea Franc
1 Philippine Peso = 0.14073 Guatemala Quetzal
1 Philippine Peso = 3.9296 Guyana Dollar
1 Philippine Peso = 0.15011 Hong Kong Dollar
1 Philippine Peso = 0.45024 Honduras Lempira
1 Philippine Peso = 0.11584 Croatian Kuna
1 Philippine Peso = 1.216 Haiti Gourde
1 Philippine Peso = 4.85824 Hungarian Forint
1 Philippine Peso = 261.23153 Indonesian Rupiah
1 Philippine Peso = 0.06714 Israeli Shekel
1 Philippine Peso = 1.24329 Indian Rupee
1 Philippine Peso = 22.71245 Iraqi Dinar
1 Philippine Peso = 713.12103 Iran Rial
1 Philippine Peso = 1.9248 Iceland Krona
1 Philippine Peso = 2.40936 Jamaican Dollar
1 Philippine Peso = 0.01359 Jordanian Dinar
1 Philippine Peso = 2.0619 Japanese Yen
1 Philippine Peso = 1.9413 Kenyan Shilling
1 Philippine Peso = 1.3061 Kyrgyzstan Som
1 Philippine Peso = 77.09572 Cambodia Riel
1 Philippine Peso = 7.62709 Comoros Franc
1 Philippine Peso = 17.26453 North Korean Won
1 Philippine Peso = 20.55496 Korean Won
1 Philippine Peso = 0.00575 Kuwaiti Dinar
1 Philippine Peso = 0.01573 Cayman Islands Dollar
1 Philippine Peso = 6.12565 Kazakhstan Tenge
1 Philippine Peso = 158.52676 Lao Kip
1 Philippine Peso = 28.96605 Lebanese Pound
1 Philippine Peso = 2.97621 Sri Lanka Rupee
1 Philippine Peso = 2.45904 Liberian Dollar
1 Philippine Peso = 0.22463 Lesotho Loti
1 Philippine Peso = 0.05848 Lithuanian Lita
1 Philippine Peso = 0.0119 Latvian Lat
1 Philippine Peso = 0.02544 Libyan Dinar
1 Philippine Peso = 0.17647 Moroccan Dirham
1 Philippine Peso = 0.31853 Moldovan Leu
1 Philippine Peso = 0.95396 Macedonian Denar
1 Philippine Peso = 25.47477 Myanmar Kyat
1 Philippine Peso = 45.90946 Mongolian Tugrik
1 Philippine Peso = 0.15451 Macau Pataca
1 Philippine Peso = 6.71398 Mauritania Ougulya
1 Philippine Peso = 0.62536 Mauritius Rupee
1 Philippine Peso = 0.29868 Maldives Rufiyaa
1 Philippine Peso = 13.76098 Malawi Kwacha
1 Philippine Peso = 0.35911 Mexican Peso
1 Philippine Peso = 0.07494 Malaysian Ringgit
1 Philippine Peso = 0.22327 Namibian Dollar
1 Philippine Peso = 6.88663 Nigerian Naira
1 Philippine Peso = 0.59477 Nicaragua Cordoba
1 Philippine Peso = 0.15035 Norwegian Krone
1 Philippine Peso = 1.98703 Nepalese Rupee
1 Philippine Peso = 0.02611 New Zealand Dollar
1 Philippine Peso = 0.00738 Omani Rial
1 Philippine Peso = 0.01918 Panama Balboa
1 Philippine Peso = 0.06229 Peruvian Nuevo Sol
1 Philippine Peso = 0.0629 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.11989 Pakistani Rupee
1 Philippine Peso = 0.06472 Polish Zloty
1 Philippine Peso = 106.82716 Paraguayan Guarani
1 Philippine Peso = 0.06982 Qatar Rial
1 Philippine Peso = 0.07256 Romanian New Leu
1 Philippine Peso = 1.0862 Russian Rouble
1 Philippine Peso = 16.12737 Rwanda Franc
1 Philippine Peso = 0.07193 Saudi Arabian Riyal
1 Philippine Peso = 0.14866 Solomon Islands Dollar
1 Philippine Peso = 0.2582 Seychelles Rupee
1 Philippine Peso = 0.34501 Sudanese Pound
1 Philippine Peso = 0.15536 Swedish Krona
1 Philippine Peso = 0.02534 Singapore Dollar
1 Philippine Peso = 0.01372 St Helena Pound
1 Philippine Peso = 0.42597 Slovak Koruna
1 Philippine Peso = 146.36485 Sierra Leone Leone
1 Philippine Peso = 10.78074 Somali Shilling
1 Philippine Peso = 381.75523 Sao Tome Dobra
1 Philippine Peso = 0.16785 El Salvador Colon
1 Philippine Peso = 9.87876 Syrian Pound
1 Philippine Peso = 0.22325 Swaziland Lilageni
1 Philippine Peso = 0.60368 Thai Baht
1 Philippine Peso = 0.04586 Tunisian Dinar
1 Philippine Peso = 0.0428 Tongan paʻanga
1 Philippine Peso = 0.07262 Turkish Lira
1 Philippine Peso = 0.12717 Trinidad Tobago Dollar
1 Philippine Peso = 0.55966 Taiwan Dollar
1 Philippine Peso = 43.06541 Tanzanian Shilling
1 Philippine Peso = 0.51746 Ukraine Hryvnia
1 Philippine Peso = 69.67197 Ugandan Shilling
1 Philippine Peso = 0.01918 United States Dollar
1 Philippine Peso = 0.54556 Uruguayan New Peso
1 Philippine Peso = 156.62766 Uzbekistan Sum
1 Philippine Peso = 478.3426 Venezuelan Bolivar
1 Philippine Peso = 435.71839 Vietnam Dong
1 Philippine Peso = 1.98465 Vanuatu Vatu
1 Philippine Peso = 0.04817 Samoa Tala
1 Philippine Peso = 10.20986 CFA Franc (BEAC)
1 Philippine Peso = 0.05179 East Caribbean Dollar
1 Philippine Peso = 10.20986 CFA Franc (BCEAO)
1 Philippine Peso = 1.85248 Pacific Franc
1 Philippine Peso = 4.79474 Yemen Riyal
1 Philippine Peso = 0.22325 South African Rand
1 Philippine Peso = 99.5492 Zambian Kwacha
1 Philippine Peso = 6.94226 Zimbabwe dollar

Social Media Evangelist Tony Ahn on; Print is dead, SEO is a scam and other revelations

(Part 2 of a two part series)

Last week social media evangelist and online prophet Tony Ahn spoke clearly about how online marketing works, debunking many claims that digital marketers profess as gospel truth.

This week Malaya Business Insight’s technology page wraps up the two-part interview with stunning revelations that will get digital marketers and agencies rushing to their clients with an explanation.

Comment on this: “the printed newspaper is dead”

People think that the Internet is going to displace print news altogether and I don’t think that is true because very few online news sources are assigning investigative stories. Investigative journalism has always been the hallmark of print media. You don’t see that on the Internet too often. The scandals you see on the Intenet where somebody happens to be at the right time took a picture and went viral. Not many will go out to say, investigate where that politician got his campaign funds and how he used it.  

The kind of advice I will give to newspapers who are online is to follow the Rappler model. They came out of nowhere and now they are the number one or number two news site in the country. Rappler has done a very good job of presenting news to people the way people want to see it. Things like their mood meter gives everybody feedback as to public opinion immediately. They also made good decisions about how they made their comments.

Digital marketers use search engine optimization as a selling point can you comment on that?

A lot of SEO (search engine optimization) firms talk a lot about back linking and getting this many links and get on-page optimization on your site and stuff like that, but when people come to me I’d say “yes let’s do that but we will get you featured on 4 different blogs. It will cost the same amount of money but it’s real people writing and that actually produces better results. Not only do they get the link equity, they get traffic too.

So, is SEOs truly effective?

SEO is a giant scam. A lot of SEO agencies build pages that are supposedly optimized but because clients don’t understand it well, they pages usually don’t perform like they should. This one client showed me a page which I went into the back end and saw that it didn’t really produce the results. There are a half-dozen critically important on-page optimization things and about 20 or 30 moderately important things.

So this page did only two of the critical items and nothing else. So I tell the client “this is it?” They keywords did not appear where they should. So I look into their links, which is reported to them. They are going on people’s blog and making comments. Most blogs don’t transfer link equity because the “no-follow” attribute is turned on. And I find that happen over and over and over.  

You mentioned lead generation, as a technology how far are we on that?

Things change pretty fast on that subject. People used to buy email lists specific to the kind of people you want to contact.  Then the spam controls got really strict about email lists, which discouraged people to buy the list. But now getting an email list has actually become stronger because Facebook advertising allows you to dump a list of emails and it will only show your ads to those email recipients. That’s huge because we see ads on the Facebook feeds we don’t care about but you can do some really, really targeted marketing now to a particular subset of people with as little as 10 email addresses. Technology now offers the client many new frontiers.

Is automated content generation hot? Or not?

Automated content generation is so two years ago. That’s also a scam. It fizzled out because the content is not really readable by people. It was largely designed to fool the Google robots into giving good site rankings. But Google is getting much better about figuring that stuff out and that pretty much killed it. I figured out years ago what Google and the other search engines want and that is high quality content that links to other high quality content. And if you give Google wants you get good results. 

Give an example of online practices do you find notorious?

Domain name hostaging. That is everywhere. My accountant wanted to make a website which I offered to host on my server but the website builder didn’t want to give her the domain name. That asset is hers, she will have no way to get it back unless she spends money to file a lawsuit or something like that, and a lot of them do that. Unfortunately it is an industry where these things happen and there is no control. 

How about click fraud. Tells us about that.

If you have a click fraud problem there are organizations you can hire that can help you with that. But that’s expensive. A lot of times when click fraud happens is when you don’t know where your ad is served and you don’t know who is clicking on it. There is another kind of click fraud that simply makes money from the company running the ads. Certain kinds of ad platforms that allow this thing. Sometimes the ads that pop up on games were designed so you will accidentally hit them and that it will be hard to close or exit from it. It is so hard to move out from it, that you click the ad. Well they make money every time you click the ads. The problem is the company running that ad in good faith isn’t actually getting the exposure they should have. They’d probably say “hey look you got a thousand clicks on that ad, but no one actually bought anything and it’s because most of the time the ads were clicked “accidentally.”

Any other despicable schemes we should be careful of?

It’s called arbitrage. Technically it means buying something from one market and selling it into a completely different market at a very different price. In digital marketing you see arbitrage happens specifically in pay-per-click (PPC) advertising. It happens this way. A PPC agency will tell client “we will charge you P10.00 per click flat fee” What you don’t know is that they are probably paying P1.5 per click or P3.00 per click and they are upcharging client 200%, 300%. I found about this from a friend who works at Google, who met a CEO of a company who told him “well we do fifty thousand a month on advertising with Google.” But that friend didn’t remember seeing that much revenue and discovered that they were actually spending only ten thousand a month. The agency was charging 500%. It’s crazy. I think the more ethical way to do that is to do the usual percent of total spend. Facebook is also against it. They will show the actual spend which is good. I don’t like these kinds of practices in the industry. I want that practice to stop. In the long run it hurts digital marketing companies that are trying to do a right and good job because it is hard for the company to distinguish. - MBI
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