December 13, 2017, 5:27 am
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1 Philippine Peso = 0.07286 UAE Dirham
1 Philippine Peso = 2.2371 Albanian Lek
1 Philippine Peso = 0.03532 Neth Antilles Guilder
1 Philippine Peso = 0.34185 Argentine Peso
1 Philippine Peso = 0.02619 Australian Dollar
1 Philippine Peso = 0.03532 Aruba Florin
1 Philippine Peso = 0.03968 Barbados Dollar
1 Philippine Peso = 1.64127 Bangladesh Taka
1 Philippine Peso = 0.0329 Bulgarian Lev
1 Philippine Peso = 0.00748 Bahraini Dinar
1 Philippine Peso = 34.73174 Burundi Franc
1 Philippine Peso = 0.01984 Bermuda Dollar
1 Philippine Peso = 0.0268 Brunei Dollar
1 Philippine Peso = 0.13611 Bolivian Boliviano
1 Philippine Peso = 0.06556 Brazilian Real
1 Philippine Peso = 0.01984 Bahamian Dollar
1 Philippine Peso = 1.27679 Bhutan Ngultrum
1 Philippine Peso = 0.20509 Botswana Pula
1 Philippine Peso = 397.22221 Belarus Ruble
1 Philippine Peso = 0.03964 Belize Dollar
1 Philippine Peso = 0.02545 Canadian Dollar
1 Philippine Peso = 0.01965 Swiss Franc
1 Philippine Peso = 13.01091 Chilean Peso
1 Philippine Peso = 0.13129 Chinese Yuan
1 Philippine Peso = 59.76786 Colombian Peso
1 Philippine Peso = 11.15079 Costa Rica Colon
1 Philippine Peso = 0.01984 Cuban Peso
1 Philippine Peso = 1.85774 Cape Verde Escudo
1 Philippine Peso = 0.43159 Czech Koruna
1 Philippine Peso = 3.50853 Djibouti Franc
1 Philippine Peso = 0.12539 Danish Krone
1 Philippine Peso = 0.95833 Dominican Peso
1 Philippine Peso = 2.2829 Algerian Dinar
1 Philippine Peso = 0.26354 Estonian Kroon
1 Philippine Peso = 0.35337 Egyptian Pound
1 Philippine Peso = 0.53936 Ethiopian Birr
1 Philippine Peso = 0.01684 Euro
1 Philippine Peso = 0.04169 Fiji Dollar
1 Philippine Peso = 0.01486 Falkland Islands Pound
1 Philippine Peso = 0.01487 British Pound
1 Philippine Peso = 0.08926 Ghanaian Cedi
1 Philippine Peso = 0.93552 Gambian Dalasi
1 Philippine Peso = 178.63095 Guinea Franc
1 Philippine Peso = 0.14558 Guatemala Quetzal
1 Philippine Peso = 4.02202 Guyana Dollar
1 Philippine Peso = 0.1549 Hong Kong Dollar
1 Philippine Peso = 0.46552 Honduras Lempira
1 Philippine Peso = 0.12694 Croatian Kuna
1 Philippine Peso = 1.24167 Haiti Gourde
1 Philippine Peso = 5.29563 Hungarian Forint
1 Philippine Peso = 269.1865 Indonesian Rupiah
1 Philippine Peso = 0.07009 Israeli Shekel
1 Philippine Peso = 1.27806 Indian Rupee
1 Philippine Peso = 23.49306 Iraqi Dinar
1 Philippine Peso = 705.13886 Iran Rial
1 Philippine Peso = 2.06944 Iceland Krona
1 Philippine Peso = 2.47282 Jamaican Dollar
1 Philippine Peso = 0.01405 Jordanian Dinar
1 Philippine Peso = 2.25091 Japanese Yen
1 Philippine Peso = 2.04067 Kenyan Shilling
1 Philippine Peso = 1.38333 Kyrgyzstan Som
1 Philippine Peso = 79.98016 Cambodia Riel
1 Philippine Peso = 8.15476 Comoros Franc
1 Philippine Peso = 17.85714 North Korean Won
1 Philippine Peso = 21.5879 Korean Won
1 Philippine Peso = 0.00599 Kuwaiti Dinar
1 Philippine Peso = 0.01627 Cayman Islands Dollar
1 Philippine Peso = 6.64028 Kazakhstan Tenge
1 Philippine Peso = 164.68253 Lao Kip
1 Philippine Peso = 29.98016 Lebanese Pound
1 Philippine Peso = 3.0371 Sri Lanka Rupee
1 Philippine Peso = 2.48373 Liberian Dollar
1 Philippine Peso = 0.26984 Lesotho Loti
1 Philippine Peso = 0.06049 Lithuanian Lita
1 Philippine Peso = 0.01231 Latvian Lat
1 Philippine Peso = 0.02708 Libyan Dinar
1 Philippine Peso = 0.18758 Moroccan Dirham
1 Philippine Peso = 0.34038 Moldovan Leu
1 Philippine Peso = 1.03175 Macedonian Denar
1 Philippine Peso = 27.00397 Myanmar Kyat
1 Philippine Peso = 48.25754 Mongolian Tugrik
1 Philippine Peso = 0.15954 Macau Pataca
1 Philippine Peso = 6.97619 Mauritania Ougulya
1 Philippine Peso = 0.67083 Mauritius Rupee
1 Philippine Peso = 0.30893 Maldives Rufiyaa
1 Philippine Peso = 14.20853 Malawi Kwacha
1 Philippine Peso = 0.37825 Mexican Peso
1 Philippine Peso = 0.08082 Malaysian Ringgit
1 Philippine Peso = 0.26978 Namibian Dollar
1 Philippine Peso = 7.06349 Nigerian Naira
1 Philippine Peso = 0.60937 Nicaragua Cordoba
1 Philippine Peso = 0.16524 Norwegian Krone
1 Philippine Peso = 2.0454 Nepalese Rupee
1 Philippine Peso = 0.02854 New Zealand Dollar
1 Philippine Peso = 0.00763 Omani Rial
1 Philippine Peso = 0.01984 Panama Balboa
1 Philippine Peso = 0.06416 Peruvian Nuevo Sol
1 Philippine Peso = 0.06375 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.16171 Pakistani Rupee
1 Philippine Peso = 0.07086 Polish Zloty
1 Philippine Peso = 111.49603 Paraguayan Guarani
1 Philippine Peso = 0.07223 Qatar Rial
1 Philippine Peso = 0.07805 Romanian New Leu
1 Philippine Peso = 1.16704 Russian Rouble
1 Philippine Peso = 16.57698 Rwanda Franc
1 Philippine Peso = 0.0744 Saudi Arabian Riyal
1 Philippine Peso = 0.15376 Solomon Islands Dollar
1 Philippine Peso = 0.26488 Seychelles Rupee
1 Philippine Peso = 0.13228 Sudanese Pound
1 Philippine Peso = 0.16689 Swedish Krona
1 Philippine Peso = 0.02681 Singapore Dollar
1 Philippine Peso = 0.01487 St Helena Pound
1 Philippine Peso = 0.4406 Slovak Koruna
1 Philippine Peso = 151.38888 Sierra Leone Leone
1 Philippine Peso = 11.05159 Somali Shilling
1 Philippine Peso = 412.7976 Sao Tome Dobra
1 Philippine Peso = 0.17361 El Salvador Colon
1 Philippine Peso = 10.21786 Syrian Pound
1 Philippine Peso = 0.26978 Swaziland Lilageni
1 Philippine Peso = 0.64663 Thai Baht
1 Philippine Peso = 0.0499 Tunisian Dinar
1 Philippine Peso = 0.04555 Tongan paʻanga
1 Philippine Peso = 0.07593 Turkish Lira
1 Philippine Peso = 0.13154 Trinidad Tobago Dollar
1 Philippine Peso = 0.59567 Taiwan Dollar
1 Philippine Peso = 44.30555 Tanzanian Shilling
1 Philippine Peso = 0.53914 Ukraine Hryvnia
1 Philippine Peso = 71.66666 Ugandan Shilling
1 Philippine Peso = 0.01984 United States Dollar
1 Philippine Peso = 0.57401 Uruguayan New Peso
1 Philippine Peso = 160.53571 Uzbekistan Sum
1 Philippine Peso = 0.19792 Venezuelan Bolivar
1 Philippine Peso = 450.57538 Vietnam Dong
1 Philippine Peso = 2.11786 Vanuatu Vatu
1 Philippine Peso = 0.05142 Samoa Tala
1 Philippine Peso = 11.04186 CFA Franc (BEAC)
1 Philippine Peso = 0.05357 East Caribbean Dollar
1 Philippine Peso = 11.51528 CFA Franc (BCEAO)
1 Philippine Peso = 1.99881 Pacific Franc
1 Philippine Peso = 4.95933 Yemen Riyal
1 Philippine Peso = 0.26986 South African Rand
1 Philippine Peso = 102.96627 Zambian Kwacha
1 Philippine Peso = 7.18056 Zimbabwe dollar

Social Media Evangelist Tony Ahn on; Print is dead, SEO is a scam and other revelations

(Part 2 of a two part series)

Last week social media evangelist and online prophet Tony Ahn spoke clearly about how online marketing works, debunking many claims that digital marketers profess as gospel truth.

This week Malaya Business Insight’s technology page wraps up the two-part interview with stunning revelations that will get digital marketers and agencies rushing to their clients with an explanation.

Comment on this: “the printed newspaper is dead”

People think that the Internet is going to displace print news altogether and I don’t think that is true because very few online news sources are assigning investigative stories. Investigative journalism has always been the hallmark of print media. You don’t see that on the Internet too often. The scandals you see on the Intenet where somebody happens to be at the right time took a picture and went viral. Not many will go out to say, investigate where that politician got his campaign funds and how he used it.  

The kind of advice I will give to newspapers who are online is to follow the Rappler model. They came out of nowhere and now they are the number one or number two news site in the country. Rappler has done a very good job of presenting news to people the way people want to see it. Things like their mood meter gives everybody feedback as to public opinion immediately. They also made good decisions about how they made their comments.

Digital marketers use search engine optimization as a selling point can you comment on that?

A lot of SEO (search engine optimization) firms talk a lot about back linking and getting this many links and get on-page optimization on your site and stuff like that, but when people come to me I’d say “yes let’s do that but we will get you featured on 4 different blogs. It will cost the same amount of money but it’s real people writing and that actually produces better results. Not only do they get the link equity, they get traffic too.

So, is SEOs truly effective?

SEO is a giant scam. A lot of SEO agencies build pages that are supposedly optimized but because clients don’t understand it well, they pages usually don’t perform like they should. This one client showed me a page which I went into the back end and saw that it didn’t really produce the results. There are a half-dozen critically important on-page optimization things and about 20 or 30 moderately important things.

So this page did only two of the critical items and nothing else. So I tell the client “this is it?” They keywords did not appear where they should. So I look into their links, which is reported to them. They are going on people’s blog and making comments. Most blogs don’t transfer link equity because the “no-follow” attribute is turned on. And I find that happen over and over and over.  

You mentioned lead generation, as a technology how far are we on that?

Things change pretty fast on that subject. People used to buy email lists specific to the kind of people you want to contact.  Then the spam controls got really strict about email lists, which discouraged people to buy the list. But now getting an email list has actually become stronger because Facebook advertising allows you to dump a list of emails and it will only show your ads to those email recipients. That’s huge because we see ads on the Facebook feeds we don’t care about but you can do some really, really targeted marketing now to a particular subset of people with as little as 10 email addresses. Technology now offers the client many new frontiers.

Is automated content generation hot? Or not?

Automated content generation is so two years ago. That’s also a scam. It fizzled out because the content is not really readable by people. It was largely designed to fool the Google robots into giving good site rankings. But Google is getting much better about figuring that stuff out and that pretty much killed it. I figured out years ago what Google and the other search engines want and that is high quality content that links to other high quality content. And if you give Google wants you get good results. 

Give an example of online practices do you find notorious?

Domain name hostaging. That is everywhere. My accountant wanted to make a website which I offered to host on my server but the website builder didn’t want to give her the domain name. That asset is hers, she will have no way to get it back unless she spends money to file a lawsuit or something like that, and a lot of them do that. Unfortunately it is an industry where these things happen and there is no control. 

How about click fraud. Tells us about that.

If you have a click fraud problem there are organizations you can hire that can help you with that. But that’s expensive. A lot of times when click fraud happens is when you don’t know where your ad is served and you don’t know who is clicking on it. There is another kind of click fraud that simply makes money from the company running the ads. Certain kinds of ad platforms that allow this thing. Sometimes the ads that pop up on games were designed so you will accidentally hit them and that it will be hard to close or exit from it. It is so hard to move out from it, that you click the ad. Well they make money every time you click the ads. The problem is the company running that ad in good faith isn’t actually getting the exposure they should have. They’d probably say “hey look you got a thousand clicks on that ad, but no one actually bought anything and it’s because most of the time the ads were clicked “accidentally.”

Any other despicable schemes we should be careful of?

It’s called arbitrage. Technically it means buying something from one market and selling it into a completely different market at a very different price. In digital marketing you see arbitrage happens specifically in pay-per-click (PPC) advertising. It happens this way. A PPC agency will tell client “we will charge you P10.00 per click flat fee” What you don’t know is that they are probably paying P1.5 per click or P3.00 per click and they are upcharging client 200%, 300%. I found about this from a friend who works at Google, who met a CEO of a company who told him “well we do fifty thousand a month on advertising with Google.” But that friend didn’t remember seeing that much revenue and discovered that they were actually spending only ten thousand a month. The agency was charging 500%. It’s crazy. I think the more ethical way to do that is to do the usual percent of total spend. Facebook is also against it. They will show the actual spend which is good. I don’t like these kinds of practices in the industry. I want that practice to stop. In the long run it hurts digital marketing companies that are trying to do a right and good job because it is hard for the company to distinguish. - MBI
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Column of the Day

Unhealthy foods

By PHILIP S. CHUA | December 13,2017
‘Hazardous to our health: Refined sugars, artificial sugars, processed meats/vegetables/fruits, etc., potato chips, and soft drinks of any kind.’

Opinion of the Day

Special Science & Nature City of the Philippines

By DAHLI ASPILLERA | December 13, 2017
‘1982--The 1st Science Community. Easily, the choice was Los Baños. Over the years, Los Baños and UPLB were consistent in producing research and development (R&D) outputs of service to the community. --DOST Secretary Dr. Fortunato Tanseco de la Peña.’