March 25, 2017, 6:01 pm
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1 Philippine Peso = 0.07295 UAE Dirham
1 Philippine Peso = 2.48788 Albanian Lek
1 Philippine Peso = 0.03556 Neth Antilles Guilder
1 Philippine Peso = 0.3095 Argentine Peso
1 Philippine Peso = 0.02607 Australian Dollar
1 Philippine Peso = 0.03556 Aruba Florin
1 Philippine Peso = 0.03973 Barbados Dollar
1 Philippine Peso = 1.59217 Bangladesh Taka
1 Philippine Peso = 0.03602 Bulgarian Lev
1 Philippine Peso = 0.00747 Bahraini Dinar
1 Philippine Peso = 33.62574 Burundi Franc
1 Philippine Peso = 0.01986 Bermuda Dollar
1 Philippine Peso = 0.02782 Brunei Dollar
1 Philippine Peso = 0.13667 Bolivian Boliviano
1 Philippine Peso = 0.06237 Brazilian Real
1 Philippine Peso = 0.01986 Bahamian Dollar
1 Philippine Peso = 1.30066 Bhutan Ngultrum
1 Philippine Peso = 0.20198 Botswana Pula
1 Philippine Peso = 397.69567 Belarus Ruble
1 Philippine Peso = 0.03968 Belize Dollar
1 Philippine Peso = 0.02656 Canadian Dollar
1 Philippine Peso = 0.01978 Swiss Franc
1 Philippine Peso = 13.15634 Chilean Peso
1 Philippine Peso = 0.13692 Chinese Yuan
1 Philippine Peso = 57.86254 Colombian Peso
1 Philippine Peso = 10.93802 Costa Rica Colon
1 Philippine Peso = 0.01986 Cuban Peso
1 Philippine Peso = 2.03496 Cape Verde Escudo
1 Philippine Peso = 0.49851 Czech Koruna
1 Philippine Peso = 3.5151 Djibouti Franc
1 Philippine Peso = 0.13724 Danish Krone
1 Philippine Peso = 0.93127 Dominican Peso
1 Philippine Peso = 2.1644 Algerian Dinar
1 Philippine Peso = 0.28863 Estonian Kroon
1 Philippine Peso = 0.35856 Egyptian Pound
1 Philippine Peso = 0.45093 Ethiopian Birr
1 Philippine Peso = 0.01845 Euro
1 Philippine Peso = 0.04108 Fiji Dollar
1 Philippine Peso = 0.01589 Falkland Islands Pound
1 Philippine Peso = 0.01592 British Pound
1 Philippine Peso = 0.08837 Ghanaian Cedi
1 Philippine Peso = 0.86869 Gambian Dalasi
1 Philippine Peso = 183.55185 Guinea Franc
1 Philippine Peso = 0.1458 Guatemala Quetzal
1 Philippine Peso = 4.10191 Guyana Dollar
1 Philippine Peso = 0.1543 Hong Kong Dollar
1 Philippine Peso = 0.46583 Honduras Lempira
1 Philippine Peso = 0.13612 Croatian Kuna
1 Philippine Peso = 1.34644 Haiti Gourde
1 Philippine Peso = 5.70143 Hungarian Forint
1 Philippine Peso = 264.73977 Indonesian Rupiah
1 Philippine Peso = 0.07242 Israeli Shekel
1 Philippine Peso = 1.29991 Indian Rupee
1 Philippine Peso = 23.46047 Iraqi Dinar
1 Philippine Peso = 644.02066 Iran Rial
1 Philippine Peso = 2.20501 Iceland Krona
1 Philippine Peso = 2.54927 Jamaican Dollar
1 Philippine Peso = 0.01405 Jordanian Dinar
1 Philippine Peso = 2.21154 Japanese Yen
1 Philippine Peso = 2.04112 Kenyan Shilling
1 Philippine Peso = 1.37288 Kyrgyzstan Som
1 Philippine Peso = 78.68693 Cambodia Riel
1 Philippine Peso = 9.14978 Comoros Franc
1 Philippine Peso = 17.87843 North Korean Won
1 Philippine Peso = 22.29479 Korean Won
1 Philippine Peso = 0.00604 Kuwaiti Dinar
1 Philippine Peso = 0.01629 Cayman Islands Dollar
1 Philippine Peso = 6.28526 Kazakhstan Tenge
1 Philippine Peso = 163.01152 Lao Kip
1 Philippine Peso = 29.90465 Lebanese Pound
1 Philippine Peso = 3.01549 Sri Lanka Rupee
1 Philippine Peso = 1.78784 Liberian Dollar
1 Philippine Peso = 0.24851 Lesotho Loti
1 Philippine Peso = 0.06056 Lithuanian Lita
1 Philippine Peso = 0.01233 Latvian Lat
1 Philippine Peso = 0.02811 Libyan Dinar
1 Philippine Peso = 0.19785 Moroccan Dirham
1 Philippine Peso = 0.38468 Moldovan Leu
1 Philippine Peso = 1.12515 Macedonian Denar
1 Philippine Peso = 27.19507 Myanmar Kyat
1 Philippine Peso = 48.70878 Mongolian Tugrik
1 Philippine Peso = 0.15892 Macau Pataca
1 Philippine Peso = 7.09178 Mauritania Ougulya
1 Philippine Peso = 0.69785 Mauritius Rupee
1 Philippine Peso = 0.30671 Maldives Rufiyaa
1 Philippine Peso = 14.24096 Malawi Kwacha
1 Philippine Peso = 0.3761 Mexican Peso
1 Philippine Peso = 0.08802 Malaysian Ringgit
1 Philippine Peso = 0.24708 Namibian Dollar
1 Philippine Peso = 6.25745 Nigerian Naira
1 Philippine Peso = 0.58244 Nicaragua Cordoba
1 Philippine Peso = 0.16898 Norwegian Krone
1 Philippine Peso = 2.0729 Nepalese Rupee
1 Philippine Peso = 0.02831 New Zealand Dollar
1 Philippine Peso = 0.00765 Omani Rial
1 Philippine Peso = 0.01986 Panama Balboa
1 Philippine Peso = 0.06437 Peruvian Nuevo Sol
1 Philippine Peso = 0.06286 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.08244 Pakistani Rupee
1 Philippine Peso = 0.0787 Polish Zloty
1 Philippine Peso = 111.14024 Paraguayan Guarani
1 Philippine Peso = 0.07233 Qatar Rial
1 Philippine Peso = 0.08402 Romanian New Leu
1 Philippine Peso = 1.13951 Russian Rouble
1 Philippine Peso = 16.2352 Rwanda Franc
1 Philippine Peso = 0.07449 Saudi Arabian Riyal
1 Philippine Peso = 0.15454 Solomon Islands Dollar
1 Philippine Peso = 0.26917 Seychelles Rupee
1 Philippine Peso = 0.13244 Sudanese Pound
1 Philippine Peso = 0.17566 Swedish Krona
1 Philippine Peso = 0.02783 Singapore Dollar
1 Philippine Peso = 0.0159 St Helena Pound
1 Philippine Peso = 0.44112 Slovak Koruna
1 Philippine Peso = 142.70957 Sierra Leone Leone
1 Philippine Peso = 10.90584 Somali Shilling
1 Philippine Peso = 452.14739 Sao Tome Dobra
1 Philippine Peso = 0.17327 El Salvador Colon
1 Philippine Peso = 10.23004 Syrian Pound
1 Philippine Peso = 0.24791 Swaziland Lilageni
1 Philippine Peso = 0.68872 Thai Baht
1 Philippine Peso = 0.04503 Tunisian Dinar
1 Philippine Peso = 0.04577 Tongan paʻanga
1 Philippine Peso = 0.0722 Turkish Lira
1 Philippine Peso = 0.13328 Trinidad Tobago Dollar
1 Philippine Peso = 0.60552 Taiwan Dollar
1 Philippine Peso = 44.25904 Tanzanian Shilling
1 Philippine Peso = 0.53754 Ukraine Hryvnia
1 Philippine Peso = 71.25546 Ugandan Shilling
1 Philippine Peso = 0.01986 United States Dollar
1 Philippine Peso = 0.55781 Uruguayan New Peso
1 Philippine Peso = 70.42114 Uzbekistan Sum
1 Philippine Peso = 0.19815 Venezuelan Bolivar
1 Philippine Peso = 451.90703 Vietnam Dong
1 Philippine Peso = 2.11462 Vanuatu Vatu
1 Philippine Peso = 0.05075 Samoa Tala
1 Philippine Peso = 12.09416 CFA Franc (BEAC)
1 Philippine Peso = 0.05364 East Caribbean Dollar
1 Philippine Peso = 12.176 CFA Franc (BCEAO)
1 Philippine Peso = 2.18852 Pacific Franc
1 Philippine Peso = 4.96524 Yemen Riyal
1 Philippine Peso = 0.24804 South African Rand
1 Philippine Peso = 103.08899 Zambian Kwacha
1 Philippine Peso = 7.18911 Zimbabwe dollar

Social Media Evangelist Tony Ahn on; Print is dead, SEO is a scam and other revelations

(Part 2 of a two part series)

Last week social media evangelist and online prophet Tony Ahn spoke clearly about how online marketing works, debunking many claims that digital marketers profess as gospel truth.

This week Malaya Business Insight’s technology page wraps up the two-part interview with stunning revelations that will get digital marketers and agencies rushing to their clients with an explanation.

Comment on this: “the printed newspaper is dead”

People think that the Internet is going to displace print news altogether and I don’t think that is true because very few online news sources are assigning investigative stories. Investigative journalism has always been the hallmark of print media. You don’t see that on the Internet too often. The scandals you see on the Intenet where somebody happens to be at the right time took a picture and went viral. Not many will go out to say, investigate where that politician got his campaign funds and how he used it.  

The kind of advice I will give to newspapers who are online is to follow the Rappler model. They came out of nowhere and now they are the number one or number two news site in the country. Rappler has done a very good job of presenting news to people the way people want to see it. Things like their mood meter gives everybody feedback as to public opinion immediately. They also made good decisions about how they made their comments.

Digital marketers use search engine optimization as a selling point can you comment on that?

A lot of SEO (search engine optimization) firms talk a lot about back linking and getting this many links and get on-page optimization on your site and stuff like that, but when people come to me I’d say “yes let’s do that but we will get you featured on 4 different blogs. It will cost the same amount of money but it’s real people writing and that actually produces better results. Not only do they get the link equity, they get traffic too.

So, is SEOs truly effective?

SEO is a giant scam. A lot of SEO agencies build pages that are supposedly optimized but because clients don’t understand it well, they pages usually don’t perform like they should. This one client showed me a page which I went into the back end and saw that it didn’t really produce the results. There are a half-dozen critically important on-page optimization things and about 20 or 30 moderately important things.

So this page did only two of the critical items and nothing else. So I tell the client “this is it?” They keywords did not appear where they should. So I look into their links, which is reported to them. They are going on people’s blog and making comments. Most blogs don’t transfer link equity because the “no-follow” attribute is turned on. And I find that happen over and over and over.  

You mentioned lead generation, as a technology how far are we on that?

Things change pretty fast on that subject. People used to buy email lists specific to the kind of people you want to contact.  Then the spam controls got really strict about email lists, which discouraged people to buy the list. But now getting an email list has actually become stronger because Facebook advertising allows you to dump a list of emails and it will only show your ads to those email recipients. That’s huge because we see ads on the Facebook feeds we don’t care about but you can do some really, really targeted marketing now to a particular subset of people with as little as 10 email addresses. Technology now offers the client many new frontiers.

Is automated content generation hot? Or not?

Automated content generation is so two years ago. That’s also a scam. It fizzled out because the content is not really readable by people. It was largely designed to fool the Google robots into giving good site rankings. But Google is getting much better about figuring that stuff out and that pretty much killed it. I figured out years ago what Google and the other search engines want and that is high quality content that links to other high quality content. And if you give Google wants you get good results. 

Give an example of online practices do you find notorious?

Domain name hostaging. That is everywhere. My accountant wanted to make a website which I offered to host on my server but the website builder didn’t want to give her the domain name. That asset is hers, she will have no way to get it back unless she spends money to file a lawsuit or something like that, and a lot of them do that. Unfortunately it is an industry where these things happen and there is no control. 

How about click fraud. Tells us about that.

If you have a click fraud problem there are organizations you can hire that can help you with that. But that’s expensive. A lot of times when click fraud happens is when you don’t know where your ad is served and you don’t know who is clicking on it. There is another kind of click fraud that simply makes money from the company running the ads. Certain kinds of ad platforms that allow this thing. Sometimes the ads that pop up on games were designed so you will accidentally hit them and that it will be hard to close or exit from it. It is so hard to move out from it, that you click the ad. Well they make money every time you click the ads. The problem is the company running that ad in good faith isn’t actually getting the exposure they should have. They’d probably say “hey look you got a thousand clicks on that ad, but no one actually bought anything and it’s because most of the time the ads were clicked “accidentally.”

Any other despicable schemes we should be careful of?

It’s called arbitrage. Technically it means buying something from one market and selling it into a completely different market at a very different price. In digital marketing you see arbitrage happens specifically in pay-per-click (PPC) advertising. It happens this way. A PPC agency will tell client “we will charge you P10.00 per click flat fee” What you don’t know is that they are probably paying P1.5 per click or P3.00 per click and they are upcharging client 200%, 300%. I found about this from a friend who works at Google, who met a CEO of a company who told him “well we do fifty thousand a month on advertising with Google.” But that friend didn’t remember seeing that much revenue and discovered that they were actually spending only ten thousand a month. The agency was charging 500%. It’s crazy. I think the more ethical way to do that is to do the usual percent of total spend. Facebook is also against it. They will show the actual spend which is good. I don’t like these kinds of practices in the industry. I want that practice to stop. In the long run it hurts digital marketing companies that are trying to do a right and good job because it is hard for the company to distinguish. - MBI
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