September 23, 2017, 10:44 pm
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1 Philippine Peso = 0.07205 UAE Dirham
1 Philippine Peso = 2.19737 Albanian Lek
1 Philippine Peso = 0.03473 Neth Antilles Guilder
1 Philippine Peso = 0.33883 Argentine Peso
1 Philippine Peso = 0.02472 Australian Dollar
1 Philippine Peso = 0.03508 Aruba Florin
1 Philippine Peso = 0.03924 Barbados Dollar
1 Philippine Peso = 1.60624 Bangladesh Taka
1 Philippine Peso = 0.03223 Bulgarian Lev
1 Philippine Peso = 0.0074 Bahraini Dinar
1 Philippine Peso = 34.03414 Burundi Franc
1 Philippine Peso = 0.01962 Bermuda Dollar
1 Philippine Peso = 0.02647 Brunei Dollar
1 Philippine Peso = 0.13537 Bolivian Boliviano
1 Philippine Peso = 0.06149 Brazilian Real
1 Philippine Peso = 0.01962 Bahamian Dollar
1 Philippine Peso = 1.26104 Bhutan Ngultrum
1 Philippine Peso = 0.20051 Botswana Pula
1 Philippine Peso = 392.78006 Belarus Ruble
1 Philippine Peso = 0.03919 Belize Dollar
1 Philippine Peso = 0.02419 Canadian Dollar
1 Philippine Peso = 0.01905 Swiss Franc
1 Philippine Peso = 12.25231 Chilean Peso
1 Philippine Peso = 0.12921 Chinese Yuan
1 Philippine Peso = 57.14342 Colombian Peso
1 Philippine Peso = 11.22072 Costa Rica Colon
1 Philippine Peso = 0.01962 Cuban Peso
1 Philippine Peso = 1.81263 Cape Verde Escudo
1 Philippine Peso = 0.42857 Czech Koruna
1 Philippine Peso = 3.49225 Djibouti Franc
1 Philippine Peso = 0.12231 Danish Krone
1 Philippine Peso = 0.92211 Dominican Peso
1 Philippine Peso = 2.19774 Algerian Dinar
1 Philippine Peso = 0.25715 Estonian Kroon
1 Philippine Peso = 0.34589 Egyptian Pound
1 Philippine Peso = 0.45831 Ethiopian Birr
1 Philippine Peso = 0.01644 Euro
1 Philippine Peso = 0.03953 Fiji Dollar
1 Philippine Peso = 0.01454 Falkland Islands Pound
1 Philippine Peso = 0.01447 British Pound
1 Philippine Peso = 0.08679 Ghanaian Cedi
1 Philippine Peso = 0.87895 Gambian Dalasi
1 Philippine Peso = 174.63213 Guinea Franc
1 Philippine Peso = 0.14311 Guatemala Quetzal
1 Philippine Peso = 3.97705 Guyana Dollar
1 Philippine Peso = 0.15314 Hong Kong Dollar
1 Philippine Peso = 0.45756 Honduras Lempira
1 Philippine Peso = 0.12286 Croatian Kuna
1 Philippine Peso = 1.19973 Haiti Gourde
1 Philippine Peso = 5.08986 Hungarian Forint
1 Philippine Peso = 260.48656 Indonesian Rupiah
1 Philippine Peso = 0.0688 Israeli Shekel
1 Philippine Peso = 1.27132 Indian Rupee
1 Philippine Peso = 22.89582 Iraqi Dinar
1 Philippine Peso = 658.62271 Iran Rial
1 Philippine Peso = 2.10712 Iceland Krona
1 Philippine Peso = 2.56229 Jamaican Dollar
1 Philippine Peso = 0.01388 Jordanian Dinar
1 Philippine Peso = 2.20489 Japanese Yen
1 Philippine Peso = 2.02178 Kenyan Shilling
1 Philippine Peso = 1.3433 Kyrgyzstan Som
1 Philippine Peso = 79.4585 Cambodia Riel
1 Philippine Peso = 8.05435 Comoros Franc
1 Philippine Peso = 17.65745 North Korean Won
1 Philippine Peso = 22.18972 Korean Won
1 Philippine Peso = 0.00592 Kuwaiti Dinar
1 Philippine Peso = 0.01609 Cayman Islands Dollar
1 Philippine Peso = 6.67785 Kazakhstan Tenge
1 Philippine Peso = 162.84088 Lao Kip
1 Philippine Peso = 29.53698 Lebanese Pound
1 Philippine Peso = 2.99588 Sri Lanka Rupee
1 Philippine Peso = 2.29351 Liberian Dollar
1 Philippine Peso = 0.26015 Lesotho Loti
1 Philippine Peso = 0.05981 Lithuanian Lita
1 Philippine Peso = 0.01217 Latvian Lat
1 Philippine Peso = 0.02654 Libyan Dinar
1 Philippine Peso = 0.18329 Moroccan Dirham
1 Philippine Peso = 0.34501 Moldovan Leu
1 Philippine Peso = 1.00647 Macedonian Denar
1 Philippine Peso = 26.68236 Myanmar Kyat
1 Philippine Peso = 48.14597 Mongolian Tugrik
1 Philippine Peso = 0.15773 Macau Pataca
1 Philippine Peso = 7.0826 Mauritania Ougulya
1 Philippine Peso = 0.65097 Mauritius Rupee
1 Philippine Peso = 0.30135 Maldives Rufiyaa
1 Philippine Peso = 14.05376 Malawi Kwacha
1 Philippine Peso = 0.34969 Mexican Peso
1 Philippine Peso = 0.08232 Malaysian Ringgit
1 Philippine Peso = 0.2598 Namibian Dollar
1 Philippine Peso = 6.92564 Nigerian Naira
1 Philippine Peso = 0.58623 Nicaragua Cordoba
1 Philippine Peso = 0.15332 Norwegian Krone
1 Philippine Peso = 2.01197 Nepalese Rupee
1 Philippine Peso = 0.02683 New Zealand Dollar
1 Philippine Peso = 0.00755 Omani Rial
1 Philippine Peso = 0.01962 Panama Balboa
1 Philippine Peso = 0.06369 Peruvian Nuevo Sol
1 Philippine Peso = 0.06268 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.06494 Pakistani Rupee
1 Philippine Peso = 0.07028 Polish Zloty
1 Philippine Peso = 111.25171 Paraguayan Guarani
1 Philippine Peso = 0.07269 Qatar Rial
1 Philippine Peso = 0.0755 Romanian New Leu
1 Philippine Peso = 1.13354 Russian Rouble
1 Philippine Peso = 16.2576 Rwanda Franc
1 Philippine Peso = 0.07357 Saudi Arabian Riyal
1 Philippine Peso = 0.15204 Solomon Islands Dollar
1 Philippine Peso = 0.2669 Seychelles Rupee
1 Philippine Peso = 0.13067 Sudanese Pound
1 Philippine Peso = 0.15655 Swedish Krona
1 Philippine Peso = 0.02649 Singapore Dollar
1 Philippine Peso = 0.01455 St Helena Pound
1 Philippine Peso = 0.43567 Slovak Koruna
1 Philippine Peso = 147.14538 Sierra Leone Leone
1 Philippine Peso = 10.928 Somali Shilling
1 Philippine Peso = 402.77613 Sao Tome Dobra
1 Philippine Peso = 0.17167 El Salvador Colon
1 Philippine Peso = 10.10359 Syrian Pound
1 Philippine Peso = 0.2598 Swaziland Lilageni
1 Philippine Peso = 0.64921 Thai Baht
1 Philippine Peso = 0.04791 Tunisian Dinar
1 Philippine Peso = 0.0432 Tongan paʻanga
1 Philippine Peso = 0.06876 Turkish Lira
1 Philippine Peso = 0.13239 Trinidad Tobago Dollar
1 Philippine Peso = 0.59217 Taiwan Dollar
1 Philippine Peso = 43.90818 Tanzanian Shilling
1 Philippine Peso = 0.51422 Ukraine Hryvnia
1 Philippine Peso = 70.57092 Ugandan Shilling
1 Philippine Peso = 0.01962 United States Dollar
1 Philippine Peso = 0.56582 Uruguayan New Peso
1 Philippine Peso = 158.34804 Uzbekistan Sum
1 Philippine Peso = 0.19569 Venezuelan Bolivar
1 Philippine Peso = 445.73278 Vietnam Dong
1 Philippine Peso = 2.0155 Vanuatu Vatu
1 Philippine Peso = 0.04907 Samoa Tala
1 Philippine Peso = 10.773 CFA Franc (BEAC)
1 Philippine Peso = 0.05297 East Caribbean Dollar
1 Philippine Peso = 10.75142 CFA Franc (BCEAO)
1 Philippine Peso = 1.95017 Pacific Franc
1 Philippine Peso = 4.90386 Yemen Riyal
1 Philippine Peso = 0.25991 South African Rand
1 Philippine Peso = 101.81479 Zambian Kwacha
1 Philippine Peso = 7.10025 Zimbabwe dollar

Social Media Evangelist Tony Ahn on; Print is dead, SEO is a scam and other revelations

(Part 2 of a two part series)

Last week social media evangelist and online prophet Tony Ahn spoke clearly about how online marketing works, debunking many claims that digital marketers profess as gospel truth.

This week Malaya Business Insight’s technology page wraps up the two-part interview with stunning revelations that will get digital marketers and agencies rushing to their clients with an explanation.

Comment on this: “the printed newspaper is dead”

People think that the Internet is going to displace print news altogether and I don’t think that is true because very few online news sources are assigning investigative stories. Investigative journalism has always been the hallmark of print media. You don’t see that on the Internet too often. The scandals you see on the Intenet where somebody happens to be at the right time took a picture and went viral. Not many will go out to say, investigate where that politician got his campaign funds and how he used it.  

The kind of advice I will give to newspapers who are online is to follow the Rappler model. They came out of nowhere and now they are the number one or number two news site in the country. Rappler has done a very good job of presenting news to people the way people want to see it. Things like their mood meter gives everybody feedback as to public opinion immediately. They also made good decisions about how they made their comments.

Digital marketers use search engine optimization as a selling point can you comment on that?

A lot of SEO (search engine optimization) firms talk a lot about back linking and getting this many links and get on-page optimization on your site and stuff like that, but when people come to me I’d say “yes let’s do that but we will get you featured on 4 different blogs. It will cost the same amount of money but it’s real people writing and that actually produces better results. Not only do they get the link equity, they get traffic too.

So, is SEOs truly effective?

SEO is a giant scam. A lot of SEO agencies build pages that are supposedly optimized but because clients don’t understand it well, they pages usually don’t perform like they should. This one client showed me a page which I went into the back end and saw that it didn’t really produce the results. There are a half-dozen critically important on-page optimization things and about 20 or 30 moderately important things.

So this page did only two of the critical items and nothing else. So I tell the client “this is it?” They keywords did not appear where they should. So I look into their links, which is reported to them. They are going on people’s blog and making comments. Most blogs don’t transfer link equity because the “no-follow” attribute is turned on. And I find that happen over and over and over.  

You mentioned lead generation, as a technology how far are we on that?

Things change pretty fast on that subject. People used to buy email lists specific to the kind of people you want to contact.  Then the spam controls got really strict about email lists, which discouraged people to buy the list. But now getting an email list has actually become stronger because Facebook advertising allows you to dump a list of emails and it will only show your ads to those email recipients. That’s huge because we see ads on the Facebook feeds we don’t care about but you can do some really, really targeted marketing now to a particular subset of people with as little as 10 email addresses. Technology now offers the client many new frontiers.

Is automated content generation hot? Or not?

Automated content generation is so two years ago. That’s also a scam. It fizzled out because the content is not really readable by people. It was largely designed to fool the Google robots into giving good site rankings. But Google is getting much better about figuring that stuff out and that pretty much killed it. I figured out years ago what Google and the other search engines want and that is high quality content that links to other high quality content. And if you give Google wants you get good results. 

Give an example of online practices do you find notorious?

Domain name hostaging. That is everywhere. My accountant wanted to make a website which I offered to host on my server but the website builder didn’t want to give her the domain name. That asset is hers, she will have no way to get it back unless she spends money to file a lawsuit or something like that, and a lot of them do that. Unfortunately it is an industry where these things happen and there is no control. 

How about click fraud. Tells us about that.

If you have a click fraud problem there are organizations you can hire that can help you with that. But that’s expensive. A lot of times when click fraud happens is when you don’t know where your ad is served and you don’t know who is clicking on it. There is another kind of click fraud that simply makes money from the company running the ads. Certain kinds of ad platforms that allow this thing. Sometimes the ads that pop up on games were designed so you will accidentally hit them and that it will be hard to close or exit from it. It is so hard to move out from it, that you click the ad. Well they make money every time you click the ads. The problem is the company running that ad in good faith isn’t actually getting the exposure they should have. They’d probably say “hey look you got a thousand clicks on that ad, but no one actually bought anything and it’s because most of the time the ads were clicked “accidentally.”

Any other despicable schemes we should be careful of?

It’s called arbitrage. Technically it means buying something from one market and selling it into a completely different market at a very different price. In digital marketing you see arbitrage happens specifically in pay-per-click (PPC) advertising. It happens this way. A PPC agency will tell client “we will charge you P10.00 per click flat fee” What you don’t know is that they are probably paying P1.5 per click or P3.00 per click and they are upcharging client 200%, 300%. I found about this from a friend who works at Google, who met a CEO of a company who told him “well we do fifty thousand a month on advertising with Google.” But that friend didn’t remember seeing that much revenue and discovered that they were actually spending only ten thousand a month. The agency was charging 500%. It’s crazy. I think the more ethical way to do that is to do the usual percent of total spend. Facebook is also against it. They will show the actual spend which is good. I don’t like these kinds of practices in the industry. I want that practice to stop. In the long run it hurts digital marketing companies that are trying to do a right and good job because it is hard for the company to distinguish. - MBI
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Column of the Day

Barbaric fraternities (2)

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‘An added crime of the guilty is their scheme to plant the death of Atio to the police tokhang. Only asinine paranoid oppositionists believe all sidewalk killings are the Administration’s.’

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Conspiracy

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‘Of course, the dean of the UST Faculty of Civil Law knew hazing was taking place.’