More people are taking the campaign to help save the environment by taking concrete steps to lessen pollution and waste. Fashion brands and large retail chains have also been actively pushing the campaign for Mother Nature.

In this light, Cinderella is bringing back is hugely successful campaign "Work With Nature, Not Against." This rallying cry was first emblazoned in the chain's chic brown bags in 1991 then in 2005 it came back with the cry "Be True to your Nature!"

This year, it is launching its Work With Nature crusade in partnership with Bantay Kalikasan's Save the La Mesa Watershed Project with an eco-friendly limited edition bag.

The Work with Nature bag has a variety of uses. Sturdy and chic, it can be used for shopping in lieu of the usual non-biodegradable plastic bag.

The Work with Nature bag is available at all Cinderella stores for only P299 with any purchase.