ZURICH—What are the greatest architectural
achievements in history? Rome’s Colosseum? The Great Wall of
China? The Pyramids of Giza?
That’s what millions of people are asking
themselves as they vote in the largest global poll ever
conducted, an attempt to recast ancient history by ranking the
top architectural marvels as the "new" seven wonders of the
world.
Besides the vast scale of the poll — itself a
wonder — the new list may reveal what the wired voters in
today’s global village view differently from the ancient Greeks,
who laid out the original seven wonders more than two thousand
years ago.
About 200,000 people are voting online or
firing off mobile phone text messages every day, organizers
estimate — and the final total of ballots cast before the result
is announced on July 7 could top 100 million.
"This is the first ever global vote. It’s
never been done before. Culture is one of the few things that
would be relevant to a global vote," said Tia Viering,
spokeswoman for the Zurich-based New 7 Wonders campaign.
"It is going up quickly and we expect it to
go up even more quickly. The faster it goes, the more people
find out about it," Viering said.
She said Europe was lagging in the voting,
but there was lots of interest in the United States, China,
India and Latin America.
The first list of the most impressive
monuments of the ancient world was compiled by the Greeks and
included sites around the Mediterranean such as the Lighthouse
of Alexandria and the Hanging Gardens of Babylon.
The only wonder to have survived to the
present day is the Pyramids of Giza, and that inspired
Swiss-Canadian adventurer Bernard Weber, who decided the start
of a new millennium was the right moment to find a consensus "on
the last 2,000 years of human achievement".
The number of votes probably make it the
largest poll ever undertaken on a global basis, said pollster
John Zogby, but that did not make it a scientific exercise.
"At the very least the pollster has to create
some kind of sample. However that doesn’t reduce the fact that
this is an interesting and intriguing project," said Zogby, who
runs polling organization Zogby International.
"It’s an awful lot of people, I can’t recall
anything of this size."
A genuine sample poll would have to take a
representative cross-section of society by age, culture, sex and
other demographics, while the Seven Wonders vote is open to
anyone with an interest.
There is no mechanism to prevent people
voting more than once, provided they have the desire to do so by
setting up more than one Internet or mobile phone profile.
Each has to pick exactly seven sites, which
Viering said should help prevent too much skewing in favor of
local sites.
"All of that will cause the purists in my
profession to pooh-pooh this, but it’s too damn interesting to
be pure," Zogby said.
The vote is, however, still unlikely to reach
the totals of national elections in large democracies such as
the United States, where 122 million people voted in 2004, India
or Brazil.
The other four leading candidates for the new
list are the Incan mountaintop city Machu Picchu in Peru, the
rose-red desert city of Petra in Jordan, Easter Island’s
mysterious statues and India’s Taj Mahal.
Further down the 21-entry shortlist — which
in turn was whittled down from 77 by a panel of architectural
experts — are the Eiffel Tower in Paris, the statue of Christ
the Redeemer in Rio de Janeiro, the Statue of Liberty in New
York, Britain’s Stonehenge and Moscow’s Kremlin.
Weber and his team are traveling through the
Americas on a tour of the shortlisted sites there, building up
to the final announcement in July.
In most places they are given an enthusiastic
reception, with candidates keen on the publicity and added
tourist interest associated with the vote. That is even more the
case at sites such as Petra, where tourist numbers have been
affected by violence in nearby Iraq and Lebanon, Viering said.
The Egyptian authorities were none too
pleased that the Pyramids were subject to a vote, arguing they
should be included automatically.
There has been little in the way of lobbying,
Viering said, and a recognition that the campaign is a small,
non-profit organization.
"I think that they understood," she said. "Every place we go
becomes a favorite. Each of the monuments is so unique."
—Reuters