Business Market News Flash Globe launches Tattoo Black, fastest broadband stick
Globe launches Tattoo Black, fastest broadband stick
- Details
- Published on Wednesday, 03 October 2012 00:00
- Written by ANTONIO DELOS REYES and MYLA IGLESIAS
By A Web design Company
Ayala-owned communications giant Globe Telecom launched its new wireless internet postpaid plan last September 27. Dubbed the Tattoo Black, the new broadband plan utilizes the latest in wireless data delivery technology called Long Term Evolution (LTE) to provide unprecedented internet speed.
LTE is the new international standard for wireless data communications technology and an evolution of the GSM/UMTS standards with transfer speeds far higher than the current Evolved High Speed Packet Access (HSPA+) protocol being used by wireless internet providers.
While HSPA+ has a 21Mbps speed limit, the new Tattoo Black has a maximum speed of up to 42Mbps.
“Tattoo Black is the future of broadband technology. This is a premium mobile broadband stick that is powered by LTE for Internet connection at break-neck speed and with the best broadband experience,” Dong Ronquillo, Head of Tattoo Nomadic Broadband Business explained.
The Tattoo Black comes in 2 postpaid plans, the Tattoo Black at P1,799 and the Tattoo Black Elite at P2,499. The Tattoo Black comes with a free USB stick modem with a maximum speed of 28Mbps while an additional P150 will allow customers to upgrade to a Tattoo Superstick which can serve as a WiFi hotspot for up to 5 devices. Meanwhile, Tattoo Black Elite will have a maximum speed of 42Mbps.
Tattoo Black will begin rolling out by October 28 with key commercial and residential areas in Makati being the first to enjoy the new service offered by Globe. LTE service will then expand to cover the entire Metro Manila and other cities such as Cebu, Davao and Cagayan De Oro over the next few years to come. However, Globe has yet to announce the date for the implementation of mobile LTE connectivity.
“By end October, we would have fired up close to 50 sites in Makati and we are confident to hit 100 sites by end of the year. We are aggressively expanding quickly to cover more areas and select regions on the country so that more people will experience the Tattoo 4G LTE difference,” Ronquillo said.
Ronquillo said that subscribers can even use the Tattoo stick outside the coverage areas as it is backward compatible with HSPA+ and 3G but the speed configuration will change.
“You can use it wherever you are but the speed configuration will change in the 3G areas. Probably the highest would be 7.2 mpbs. For HSPA+ areas, its 21 mbps. But if your in LTE side the speed will be faster,” Ronquillo explained.
Ronquillo said that the targets for the Tattoo Black is the A and B market which contributes 8 to 10 percent of its revenue on broadband.
“Tattoo Black is the future of broadband technology. This is a premium mobile broadband stick that is powered by LTE for Internet connection at break-neck speed and with the best overall broadband performance. On top of the speed, Tattoo Black redefines your broadband experience as it comes with unparalleled customer service plus exclusive perks and freebies,” explained Ronquillo.
Tattoo has sustained leadership in the Philippine broadband industry with sustained double-digit revenue expansion driven by rising internet usage as a result of the popularity of social networking sites and the growing affordability of tablets, PCs and laptops.
For the 1st half of the year, Tattoo posted a 22 percent growth in subscriber base compared to the same period last year and 13 percent year-on-year revenue growth.
From 2007 to 2011, Tattoo has grown by an average of 99 percent per year in subscriber base and 84 percent per year in service revenues.
With the entry of Tattoo Black, Tattoo cements its formidable position as the most preferred broadband in the Philippines.
