- Published on Monday, 23 April 2012 00:00
By A Web design Company
Digital banking in the Philippines reaches new heights thanks to Citibank, which now makes available Mobile Banking Applications, not just for one, or two but three different platforms.
Whichever smart phone you own – iPhone, Android or BlackBerry – Citibank has designed a Mobile Banking App that will deliver access to your credit card and bank accounts, enabling a complete a range of banking transactions.
“Technology has made banking services ubiquitous, resulting to unparalleled convenience. Our investment in these platforms is in line with our commitment to continue to drive innovation in the banking industry, where we already enjoy a strong track record of success,” related Sergio Zanatti, Consumer Business Manager for Citibank in the Philippines.
In the 1990s, Citibank pioneered 24x7 banking in the country with CitiPhone, giving its clients access to bank products and services via phone. A decade later, it unveiled Citibank Online, its multi-awarded Internet platform. Recognizing the popularity of mobile phone with Filipino consumers, Citibank Mobile Banking was introduced in 2009, the first user-friendly and purely browser-based mobile banking solution.
“This launch bolsters our claim that Citibank services are available to our clients anywhere and anytime, now through whichever communication channel they prefer – be it landline or mobile phone, smart phone or Internet,” added Zanatti.
Citibank’s Mobile Banking Apps allow the popular transactions such as account inquiry, bill payments and fund transfers. Clients can check their credit card balance as well as their savings, checking and dollar accounts in one glance. They can transfer funds or pay bills right from their smart phone by simply clicking “Payment”.
“Going further, we also made available Rewards points redemption and included instant access to Citibank offers, such as exclusive dining and shopping deals in nearby establishments or at a specific location. We are proud to pioneer these added features in the country, that enable clients to do more and get more out of these apps,” related Roy Villareal, Consumer eBusiness Director.
Citibank clients can redeem Rewards using their smart phones by accessing the rewards catalogue which would show their available rewards points. Choose among travel and leisure, charity, shopping and style, electronics and gadgets, dining and other categories to claim a preferred item.
The Mobile Banking Apps also provide the ultimate guide to Citibank’s list of discounts, freebies and treats for clients, with the Citi World Privileges dining and shopping tabs. “On top of these groundbreaking real time offers, clients can also use the Apps to locate Citibank branches and ATM locator in the Philippines and elsewhere in the world,” added Villareal.
To begin using the Mobile Banking App, simply download it to your smart phone.
For Apple iPhone users, launch the Apple App Store and search for Citibank Philippines. Select Citibank PH, then click install. The Citibank PH icon will appear on your iPhone’s home screen after installation. The application works with iPhone 4, iPhone 3GS, iPhone 3G, the original iPhone, and iPod touch.
To download onto Android phones, launch the Android Marketplace application and search for Citibank Philippines. Select Citibank PH from the results list, then click download. Once download is completed, the Citibank PH icon will appear on your phone’s home screen. The application is compatible with Android devices with versions 2.2 or higher.
BlackBerry smart phone users can directly download the Mobile Banking App through this link - www.citibank.com.ph/mobiledownload. The application is compatible with BlackBerry smart phones up to OS6.0.
Zanatti said as newer technologies are rolled out, banking becomes highly accessible and increasingly flexible for everyone. “Citi will be providing customers with the latest technology as we continue to enhance and facilitate service. We want to be the leading digital bank, here in the Philippines and around the world.”