Filipinos overseas can now look forward to
having Novellino wines on store shelves wherever they are in the
world. Bel Mondo Italia Corp (BMIC), makers of the wines, is set
on getting the overseas Filipino market, encouraged by its
success in California – the company’s first export venture.
"We believe that our wines can meet global
quality standards and have an opportunity in the international
market," BMIC president Vicente Quimbo Jr. said. The company
offers good value red and white wines with the qualities that
Filipino consumers look for such as: characteristically soft,
smooth, sweet, fruity and bubbly.
It began exporting its wines to California in
September 2006. "The venture to California is consistent with
the company direction of expanding abroad by initially following
the density trail of Filipino communities and California has one
of the largest Filipino communities in the US ," says BMIC
general manager Francis Moral.
The firm worked closely with government
agencies and trade organizations last year to gain insights and
seek in-roads in other countries. It was one of the companies
invited to join the Philippine business delegation which
accompanied President Gloria Macapagal Arroyo to a trade mission
in Australia and New Zealand in May 2007.
A trial shipment of wines landed in New
Zealand in August 2007. Ascot Imports had been looking for new
Filipino and found an interesting match with Novellino wines. It
also made its debut in the Food and Hotel Vietnam trade
exhibition in Ho Chi Minh City last year.
