The Department of Tourism (DOT), together with the country’s
leading superstores and bazaars, launched the Mabuhay Shopping Spree Promo
recently to attract more foreign visitors during the lean travel months of July
to October.
DOT secretary Joseph H. Durano said, "We are working with our
promotion supporters to give new incentives for tourists when shopping in Metro
Manila and at the same time to maximize the potential of the facilities as an
integral part of the travel experience."
The program aims to position the Philippines as a premier
shopping haven and place for excellent buys in the Asia Pacific region targeting
neighboring markets.
It focuses on Metro Manila as a value-for-money destination
where huge modern malls carry a wide variety of products from high-end designer
items to bargains.
The activity is in collaboration with the Ayala Malls,
Greenhills Shopping Center, Tiendesitas, SM Department Stores and the Market!
Market!.
Foreign guests arriving in Metro Manila may obtain the
shopping brochures with privilege cards at the DOT counter at the airport or
through partner travel agents.
Buyers can avail of the discounts, freebies, souvenirs or
other special amenities offered by the establishments upon presentation of the
card.
The campaign was initially launched by the DOT at the International Travel
Fair in Hong Kong in June 2006.
