The Department of Tourism (DOT) has tapped the services of
Creative Trend as marketing representative whose main job is to assist further
in promoting Philippine tourism in Hong Kong (HK) and Macau.
The HK-based marketing communications group was considered
among several companies which responded to the need for this part of China.
The firm has over fifteen years of experience in market
research and analysis, public and media relations, event management, creative
design and production for businesses in the area as well as in Greater China.
The outfit was previously involved in designing the tag and
related ad campaign for the PDOT’s new branding in HK using the theme "Play
Around Philippines."
It will continue to develop a series of programs in support
of this latest image.
Tourism Secretary Joseph H. Durano said, "The recently-hired
marketing representative will strengthen the Department’s efforts in
reinvigorating Philippine tourism interest from this section."
Hong Kong has always been among the country’s top ten markets and with its
improved economy, more disposable income coupled with cheaper airfares, the
propensity to travel has increased and extended towards long-haul travel.
