Unrivaled. Exemplary. Timeless.
These are but three of many extolling
adjectives that have been used by people from around the world
in hailing Filipino boxing champion Manny "Pac-Man" Pacquiao. At
30 years old, the "People’s Champ" or the "Pambansang Kamao," as
Manny is alternately called by Filipinos, is at the top of his
game.
Manny is the first Filipino and Asian boxer
to have won five world titles in five different weight
divisions. Champion boxers from Marco Antonio Barrera to Ricky
Hatton have all been clobbered inside the ring by Manny,
prompting the Ring Magazine to rate the Pinoy slugger as top
pound-for-pound boxer in the world. For his sterling
achievements, Manny has been named by Time Magazine as one of
the world’s most influential people of 2009.
And now comes another distinction: Manny has
been chosen by the Victorinox Swiss Army watch to become the
first Filipino to have a limited edition timepiece named after
him by an international brand.
Marnie Chua, Victorinox Swiss Army watch
brand manager in the Philippines, said that Pacquiao was lone
luminary when they were thinking of paying tribute to Filipino
greats. "We did not even have a list because any name we tried
to put beside his, dwarfed in comparison," he said. "Manny alone
can embody the brand’s core philosophy of innovation,
functionality and reliability."
Like Pacquiao, Victorinox Swiss Army watch is
the benchmark in the fine mechanical timepieces industry. The
brand’s legacy of distinctive styling, high-performance
features, and Swiss-made craftsmanship spans 125 years. Their
watches are the only ones authorized by the Swiss government to
carry the name Swiss Army. No wonder Victorinox Swiss Army
watch’s famous Cross and Shield emblem has become a guarantee of
quality to connoisseurs of timepieces; much in the same way that
Filipinos think only of Pacquiao when speaking of the "best of
the best" boxers.
Emerson Yao, Victorinox Swiss Army watch
managing director, drew several analogies between the brand and
the boxer. He said that Pacquiao triumphs inside the ring
because he commits himself to rigorously disciplined training
before a fight. Likewise, each Victorinox Swiss Army watch
undergoes stringent and multiple quality control tests. The
watches are put through careful visual inspection and go through
time and water resistance tests.
Like Pacquiao who uses a scientific approach
in his boxing techniques, Victorinox Swiss Army watch regularly
reinvents both its supply chain process as well as its on site
quality monitoring. This is the reason each watch has its own
functions and innovations that cater to the specific needs of
its wearer.
Victorinox Swiss Army Watch is, as they say,
as tough as nails. The watches are made of a special kind of
stainless steel. For all it’s luxurious look and make, the best
part is that these watches can be worn even during outdoor
activities.
The Victorinox Swiss Army watch Pac-Man
edition was approved by the brand’s mother company in
Switzerland. Only 1,000 pieces of the edition will be available
in the market, truly making it a rare "must-have" among
collectors and anyone who has been made prouder to be Filipino
because of Manny’s achievements.
The design of the Pac-Man edition is
understated class: An image of boxer is engraved on the face of
the watch. On the back case is a rendition of Manny’s face.
Behind it is the Philippine flag with the words "A tribute to a
Filipino boxing legend."
All the materials used in the Pac-Man edition
are the same for that of a luxury watch. Fitted with scratch
resistant sapphire crystal, luminous hands and markers, down to
the screw-down crowns and pushers, and high-grade straps and
buckles, everything about the Pac-Man edition is first rate.
Like all Victorinox Swiss Army watches, the
Pac-Man edition is covered by a three-year limited warranty;
more than the average offered by many top-quality brands. Every
purchase of a Victorinox Swiss Army watch Pac-man edition comes
with a boxing glove printed with Pacquiao’s signature.
"We weren’t thinking of profit when we
thought up this idea," said Chua. "If we were, then we would
have manufactured more than a thousand watches. Our aim is to
further uplift the Filipino spirit by coming up with an edition
which they will value and show off because it reminds them of
greatness."
The Victorinox Swiss Army watch executives
said that Pacquiao graciously accepted their offer to make him
the ambassador of the brand in the Philippines. "Mannys humility
makes him all the greater in our eyes," said Chua.
It takes a winner to recognize another
winner. And this partnership between Pacquiao and Victorinox
Swiss Army is one match made in heaven.
The special Victorinox Swiss Army Watches
Maverick II Chrono "Pacman" Limited Edition is being sold at all
Lucerne, Chronos, Swissgear, Ltimestudio and Wristpod stores
nationwide.