
Filipino fashion catwalks into the
spotlight as the Department of Trade and Industry brings the
country’s top local fashion accessories designers and jewelers
to the Hong Kong Fashion Week 2007, from July 10-13 at the
Hong Kong Convention and Exhibition Centre.
Eleven local design companies will feature
the Philippines’ finest in costume jewelry. Among them: ABS
Export International, Ibarra Designs LTD., Inc., Selections
Export International, and Unijel Int’l Trading, Inc.; sterling
silver, fine and high-fashion jewelry – A. Suarez Sterling
Corp., Michelis Inc., Sanara Inc., and Sterling Gifts, Inc.;
and fashion jewelry, accessories and leather goods – Fina
Ornamentalia Crafts, La Cora Creatives, Inc., and Talimaya
Gifts Fashion Accessories Corp.
"Hong Kong has been the center for fashion
and creative design in the Asian region for years. As an
aspiring fashion destination, the Philippines should learn
from their Fashion Week, update ourselves with the current
trends and get a feel of the pulse of the industry," said
Trade Assistant Secretary Fe Agoncillo-Reyes, executive
director of the Center for International Trade Expositions and
Missions (CITEM), the export promotion arm of the DTI.
Hong Kong’s fashion exports industry is
steadily growing posting earnings of HK$75.9 billion as of
June 2007. Its three major markets all have positive growth
rates: the US – 11 percent, the UK -13 percent, and Germany –
21 percent.
Annually, the fair attracts buyers from
over 25 countries including target markets from Asia, Europe,
Australia and North America, making it a convergent and
conducive venue for business transactions and trade.
The trade fair also demonstrates the
country’s ability to offer one-stop service, highlighting Hong
Kong’s production and distribution capabilities and, more
importantly, their creativity and marketing skills.
"We’re bringing the Philippines’ finest
from the fashion accessories and jewelry industry because it
is an excellent opportunity to showcase the Filipino brand of
quality and creativity and meet our counterparts from other
countries who are potential trade partners," Agoncillo–Reyes
said.
This venture to Hong Kong is in line with the DTI’s ongoing
efforts to penetrate the vast trade and market opportunities
presented by Hong Kong’s burgeoning fashion industry. Last
March, the DTI brought six local jewelers to the Hong Kong
Jewellery Show.