Reinventing the culinary foodscape and
reaching out to the world, the Center for Culinary Arts (CCA),
Manila has launched an interactive web site that can be accessed
via www.cca-manila.com.
"We had a website like most culinary schools.
The only difference is that we made it interactive, more
progressive, and youthful as opposed to its static version,"
says JB Bolaños, marketing manager of CCA, Manila.
It was launched in time for the 11th
anniversary of CCA last November. "We have garnered a number of
inquiries from abroad. We have a young New Yorker who was
inquiring about studying here while a student from India has
already submitted his applications right after corresponding
with us through the web site," says Bolaños.
One of the reasons for the interest of
students is because the school’s programs are accredited by the
American Culinary Federation Foundation (ACFF). The ACFF is the
largest professional, non-profit organization for chefs and
cooks in the United States. It was founded more than 75 years
ago.
Activities on the website range from
discussions about topics related to culinary arts with fellow
members and chefs at the online community tab. One can also keep
updates with friends and other members through the Chat Box. The
website also offers its own online community called the Chefster.
CCA, Manila students also get a chance to
find prospective employers as the website allows them to create
their own profiles and post their resumes. Employers can also
post job openings once they join the online community. Upcoming
features include on-line counseling with the guidance counselor
for CCA, Manila students.
"Misconceptions, like students becoming
automatic chefs after finishing a course in culinary arts or the
courses being too expensive, are very common. The truth is one
becomes a chef after he/she has been recognized for his talent
by his peers. Through the website, we can actually address such
concerns and help correct misconceptions," Bolaños says.
CCA, Manila is confident that the Web site will reinvent the
culinary foodscape in the years to come For inquiries on
programs, e-mail to
marketing@cca-manila.com, or visit the interactive
www.cca-manila.com.
