FRIDAY |MARCH 02, 2007 | PHILIPPINES

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Environment benefits
from footwear


Since 2001, Ipanema has been known for tropical fashion footwear. For its 2007 line-up, it digs even deeper into its Brazilian roots and social conscience for its current collection.

It was a struggle for Kisêdjê tribe to save the Xingu River from destruction. The river is located in the State of Mato Grosso, Brazil. It is a cause that Gisele Bündchen has campaigned relentlessly for – the Y Ikatu Xingu campaign.

No surprise that Ipanema chose Kisêdjê art to adorn the insoles of the new footwear. These bold, beautiful graphics are both a re-telling of an old Kisêdjê tale and a visual expression of their new struggle to save the Xingu River, the surrounding forests and their way of life.

The sandals are Brazilian-tribal yet sleek and contemporary. But more importantly, it is a reminder of the fight to save the environment.

Since a portion of the profits from the sales of the [Ipanema Gisele Bündchen *] go to the Y Ikatu Xingu campaign, purchasing these sandals means joining the fight of the Kisêdjê.

Made by Grendene, this new Ipanema line is now in the Philippines.

 


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