
Since 2001, Ipanema has been known for tropical fashion
footwear. For its 2007 line-up, it digs even deeper into its
Brazilian roots and social conscience for its current
collection.
It was a struggle for Kisêdjê tribe to save the Xingu River
from destruction. The river is located in the State of Mato
Grosso, Brazil. It is a cause that Gisele Bündchen has
campaigned relentlessly for – the Y Ikatu Xingu campaign.
No surprise that Ipanema chose Kisêdjê art to adorn the
insoles of the new footwear. These bold, beautiful graphics
are both a re-telling of an old Kisêdjê tale and a visual
expression of their new struggle to save the Xingu River, the
surrounding forests and their way of life.
The sandals are Brazilian-tribal yet sleek and
contemporary. But more importantly, it is a reminder of the
fight to save the environment.
Since a portion of the profits from the sales of the [Ipanema
Gisele Bündchen *] go to the Y Ikatu Xingu campaign,
purchasing these sandals means joining the fight of the
Kisêdjê.
Made by Grendene, this new Ipanema line is now in the
Philippines.