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second Hildegard Awards was held at the St. Cecilia’s Hall of
St. Scholastica’s College, Manila last Wednesday. Four women
received the award from the St. Scholastica’s mass
communications department.
The 2008 awardees are Emily Abrera, Dr.
Florangel Rosario-Braid, Rosa Rosal, the Women’s Feature
Service-Philippines under its executive director Olive Tripon.
Named after Hildegard von Bingen of Germany,
the Hildegard Award is given to women with exceptional
accomplishments in the field of media and communication.
St. Hildegard was a renaissance woman who was
knowledgeable in various areas like religion, music, medicine,
geology, biology, and even physiology and the environment.
During her time, her prophetic visions and wisdom were greatly
valued and sought by kings and bishops.
The trophy for the 2008 Hildegard Awards of
the Mass Communication Department of St. Scholastica’s College,
Manila, was crafted by promising visual artist Ovvian Castrillo.
The trophy depicts a faceless woman on a
pedestal, highlighting the woman’s triumph in her efforts to
contribute to the betterment of society aptly capturing the
achievements of this year’s awardees. Castrillo said the
faceless figure represents every woman and emphasizes their
potential to be the best in their chosen field.
Saying he is a "keen supporter of women’s
interestds," Castrillo describes the trophy as his rendition of
a woman’s ascension, reaching an apex and creating ripples
through her voice as a woman. The figure made of marble/resin
composite is set on a wooden base.
Dr. Florangel Rosario-Braid introduced the
provision in the 1987 Constitution recognizing the vital role of
communication and information in nation-building. She also
sponsored 13 other communication-related provisions in the
Constitution.
She is one of the founders of the Asian
Institute of Journalism and Communication and helped organize
the first journalism school outside Metro Manila, the Silliman
University School of Journalism.
Believing in the use of information
technology as a learning delivery system, Dr. Rosario-Braid was
involved in The Metropolitan Educational Television Project of
the Ateneo de Manila University. It is the first distance
education project in the Philippines. Her interest in distance
learning is such that she headed the National Distance Learning
Program of the UNESCO in the Philippines from 1990 to 1996.
The Women’s Feature Service Philippines is
this year’s institutional awardee. Its executive director Olive
Tripon, who received the Hildegard Award on its behalf,
describes WFS as an international news and features organization
that produces stories on development from a woman’s perspective.
WFS is the only international news/features
syndicate featuring crisply-written opinions and articles on
development from a gender perspective. With its global outlook,
WFS has writers from 40 countries, and media clients all over
the world. Its articles are published by small and large
newspapers worldwide.
The WFS began in 1978 as a UNSECO-UNFPA
initiative, and became an independent organization in 1991 with
headquarters in New Delhi, India and Manila, and the
Philippines.
The Philippine Bureau or WFS-Philippines
started in 1987 with a handful of contributors, gradually
growing into an independent news agency in 1992. With regional
bureaus in Luzon, Visayas and Mindanao, WFS-Philippines now has
a pool of about 30 freelance women writers from all over the
country, all writing on gender-related issues like women’s
rights, violence against women, reproductive health and women’s
spirituality.
The organization is now working towards a
magna carta for women, the implementation of the campaigns of
Convention on the Elimination of All Forms of Discrimination
against Women (CEDA), and a co-sponsored project with McCann
Erickson and Johnson & Johnson called "Aim High Pinay."
Emily Altomonte-Abrera was cited for her
advocacy in promoting women-friendly advertisements. One of the
most influential women in the Philippine advertising industry,
Abrera is the first women chief executive officer and president
of McCann Erickson-Philippines.
Multi-awarded actress, humanitarian and
social worker Florence Lansang Danon, more popularly known as
Rosa Rosal was honored for her roles as humanitarian and social
worker.
Her talent as an actress is undisputed. Among
her award-winning works are Anak Dalita, which earned her a
presidential citation from President Ramon Magsaysay; Badjao,
which received positive reviews at the Edinburgh Film festival;
and Biyaya ng Lupa, where she portrayed the role of a
60-year-old woman.
But her many roles on the silver screen are
no match for her real-life role as a humanitarian and social
worker. She is best known as the heart and soul behind the
Philippine National Red Cross, and the pioneer behind public
service broadcasting, in the form of the shows Damayan and Kapwa
Ko Mahal Ko.
In 1973, Rosal hosted the first public
service program on television, Kapwa Ko Mahal Ko. It was so well
received by viewers that it beat the ratings of the national
basketball games. Complimenting her social advocacy on
television is her work with the PNRC.
She started as a PNRC volunteer in 1950,
pioneering mass blood-donation campaigns and encouraging other
celebrities to do the same. She also led the armed forces and
citizen cadets in annual blood donation programs, eventually
making the PNRC open regional centers that are more accessible
to donors.
Her PNRC service has spanned almost 58 years. Yet, for her,
there is still a long road ahead. "There’s no retirement for
me," she says. Rosa Rosal is a sterling example of how one
person is able to touch lives with her compassion and
dedication.