Marks & Spencer has made Fairtrade sourced
coffee and tea their standard range. Today, they have a fine
selection of both ground and instant coffee on their shelves.
Fairtrade certification gives customers an
independent guarantee that the farmers who produce the product
get a fair price for their crop plus a Fairtrade Premium, which
is invested in their community. It’s important to guarantee
farmers in developing countries fair terms and a fair deal so
they can enjoy a better standard of living.
Stuart Rose, chief executive of Marks &
Spencer plc, said: "Our customers have told us they care about
how our products are made and we want to help them make
Fairtrade a part of their retail habit. I’m therefore delighted
to announce we are extending our commitment to Fairtrade by
moving our entire range of tea and coffee, which as a 100
percent owned brand retailer we are in a unique position to do
so."
He continued: "We have only been able to make
these major commitments because of the high ethical standards we
have across our supply chain and close partnerships with our
suppliers and the farmers they work with".
Marks & Spencer Fairtrade coffee is available
in ground and instant versions and there’s also a choice of
origins, blends and decaf to suit your tastes.
As with tea, the taste of coffee is also
influenced by many factors: the altitude at which it is grown,
the mineral content of the soil, the botanical variety of the
plant and even the way in which the beans are processed. Marks &
Spencer chooses coffees from all around the tropical world
including Central and South America, Africa and Asia. They have
chosen to work with selected growers who are not only passionate
about producing quality coffee, but are also committed to
improving the quality of the lives of those who pick the coffee
beans.
Make Fairtrade your habit and visit your favorite Marks &
Spencer store today. Marks & Spencer stores are located at
Shangri-La Plaza Mall, Glorietta 4, Greenbelt 3, Alabang Town
Center, Power Plant Mall, Gateway Mall, SM Megamall, SM Mall of
Asia, SM Pampanga, Robinsons Galleria, Robinsons Place Manila,
and Ayala Center Cebu.