Traffic moves slower than usual near the
Rustan’s Makati area these days, but the real surprise is how
nobody seems to be grumbling about it. Havaianas, the top
flip-flops brand in the world, once again worked their creative
magic on the upscale department store’s windows and passersby
can’t help but stop, look and crack a smile at the creative
visual artistry.
The traffic-stopping window displays were
conceptualized by Brazilian artists and inspired by the designs
of the Philippines’ best-selling styles. The Brasil display
window brought to mind images of the South American tropical
paradise. The artists "transplanted" a piece of Brazil into the
middle of Makati by recreating one of Rio de Janeiro’s most
famous tourist spots, the Pao de Azucar.
Other windows featured a whimsical slipper
carousel, flowers and butterflies, disco balls and a gold floor
to showcase the metallic line while the shelves of the window
showcasing High (the most popular style in the country) further
enhanced the elevated look of the flip-flops.
This is the second year the company has
dressed the windows up. "After we got a lot of positive feedback
about the first windows in 2006, we thought it would be nice to
give the people who pass by the area another dose of eye-candy,"
says Anne Gonzalez of Terry S.A., exclusive distributor of
Havaianas in the country. The windows will be on view until the
end of the month.
Havaianas are available in retail outlets Rustan’s, All
Flip-Flops, Aura Athletica, Celio, Chocolate Clothing Company,
Gas, Nail Spa, Sepatu, Stoked, Tonic, The Zone, Orange Juice and
Kidsports.
