This March, Myra E celebrates Women’s Month by honoring women who embody inner beauty, women who are recognized for being beautiful inside and out. Led by Myra E endorser, award-winning actress, mother and philanthropist Dawn Zulueta, the "Myra E Ambassadors for Inner Beauty" are Isabel Roces, model and animal rights activist; Reema Chanco, host, athlete, outdoor enthusiast and animal lover; Patty Laurel, pre-school teacher and celebrity host; and Gaby dela Merced, race car enthusiast and a supporter of the I Can Serve foundation. These women of substance serve as inspiration to all women.

Their inner beauty resonates through their involvement in different charities and advocacies. Aside from their individual advocacies, they have enthusiastically lent their support to Myra E’s "Beauty Inside" advocacy campaign, a campaign that was launched in Women’s Month to encourage Filipinas to bring out their inner beauty by helping their fellow women.

How? The "Beauty Inside" advocacy campaign will raise funds for I Can Serve, a non-profit foundation that advocates women empowerment by arming them with cancer information so that they can make informed decisions about their health and by providing services to help breast cancer survivors.

Together with Myra E, you can help I Can Serve in two ways. First, Myra E has designed "Beauty Inside" advocacy shirts available at participating Watsons Personal Care stores and all Meg Stores at only P249. And for every shirt that you buy, P100 will go to I Can Serve. Second, for every capsule of Myra 400-E (d-Alpha Tocopherol) that you buy in Watsons, P1 goes to I Can Serve. In as simple as adding the very nice "Beauty Inside" advocacy shirt in your wardrobe or getting your daily dose of Vitamin E, you’re already helping other women.

Women have always trusted Myra E as a brand known for beauty that’s more than skin-deep. That’s because it has vitamin E, a powerful anti-oxidant that protects body cells from damage, making skin healthy inside, so that outside, beautiful skin can’t help but show. Thanks to the power of vitamin E, women can be beautiful inside and out.