HYSICIANS are no exceptions. Just
like corporations, universities, colleges, hospitals, automobiles, appliances,
goods and other products on the market today, physicians are all being
scrutinized and rated by the public and consumer advocates. This has been going
on for centuries, albeit not in the same "organized and business-like" system as
they are being rated, and to be judged today. At least in the United States.
As long as the evaluation and reporting is done properly and
fairly, taking all factors and realities into account, and performed in the
right context and from the proper perspective, rating physicians, and all other
professions for that matter, is natural, necessary, and prudent. The healthcare
consumers and purchasers of other professional services, like merchandizing
customers, have the right to make the intelligent and informed choice and be
appropriately protected.
Starting this March, WellPoint, an Indianapolis-based health
insurer, has teamed up with Zagat, the internationally-acclaimed publisher of
rating guides on restaurants, hotels, and travel destinations worldwide, to
judge and rate physicians. WellPoint allows its 35 million insured to post
online reviews of their doctors. After visiting the physician, the patient can
log on to the website of WellPoint and "grade" the healthcare provider on a
4-point scale, including availability, communication, office environment, and
trustworthiness. Following a ten patient-feedback, WellPoint compiles and
analyzes the info and assigns a rating of the physician, or over-all score from
1 to 30. Much like rating a restaurant or hotel 1-star or 5-star. Physicians are
now treated like products or commodities. Times have indeed changed.
Big cities like New York, Chicago, Las Vegas, etc. are now
evaluating, "grading" and publishing the best hospitals, and the best
specialists in the various medical and surgical fields, the evaluation made by
watchdog companies like HealthGrades and Leap Frog, and surgical specialty
organizations like The Society of Thoracic Surgeons.
WellPoint is a trail blazer in this consumer-feedback based
grading system, which is expected to open the gate to other health insurance
companies and private and public advocate groups in the United States and other
countries.
While this serious grading system will impact the practice,
career and life of the professional, and has potential legal ramifications,
consumer rights and protection take precedence. And rightly so. As a cardiac
surgeon, I believe that a fair and just rating system will have a most
beneficial effect, not only on healthcare consumers, but on the quality of
medical practice of the individual physician, and, therefore, on the healthcare
system of the country as a whole.
The caveat is, of course, all of us consumers, in general,
must be fair, realistic, and as objective as we can be, when judging anyone, a
neighbor, a professional or any fellow human being. In evaluating and rating
your physician, wearing his white coat and walking in his shoes would be a good
start. The judgment in this case would be more just.
And talking about judgment, the Bible has a poignant example:
Had Pontius Pilate himself known Jesus Christ, the preacher of love and peace,
up close and personal, and had walked barefooted, carrying the heavy cross to
Calvary and worn the thorny crown as Jesus had, this Roman governor-procurator
would probably have judged Jesus differently, and had not made his decision to
crucify the Messiah based on what was politically "correct" at the time and
simply washed his hands, to his own wife's dismay.
Washing hands
Most of the upper respiratory, gastro-intestinal, or skin,
infections we get are due to bacteria or viruses on our dirty hands, previously
contaminated by touching door knobs (especially in public washrooms),
stair/escalator handrails, paper money or coins, and other objects which have
been touched by hundreds, if not thousands, unclean hands. Of course, inhalation
and ingestion are two other modes of bacterial or viral transmission.
But the rule is the same: The unwashed hands are generally
considered dirty, bug-laden, contaminated, and the most frequent source of
infection. This is why physicians wash their hands before examining each
patient.
Contaminated hands (or even one finger) touching the face
could transmit viruses and/or bacteria by inhalation and cause upper respiratory
tract infection (URI), or, if handling food, lead to diarrhea or other GI
infection.
It has been shown by numberless studies in university
hospitals and research centers around the world that washing hands often cut
down the infection rate by as much as 90 percent. Yes, that simple and easy
hand-washing strategy (even without soap), before each meal, and in between,
does work effectively in the prevention of the various common upper respiratory
infections, like common cold or the flu, or gastrointestinal problems, etc.,
among us, especially among babies, children and the very elderly.
If one washes hands less than 8 times a day, from the time
the person wakes up in the morning till he goes to bed at night (using the
bathroom at least three times and eating at least 3 meals a day) then he/she is
not maximally and optimally protected.
After reading this newspaper you are now holding (or touching the keyboard of
the computer in the internet cafe), reading this article, isn't it time to wash
your hands?