In the entertainment industry, it is
important for an artist to continuously evolve in order to
gain lasting power. Aga Muhlach was one of those who took bold
moves in his career and explored his capabilities as an actor–
gaining respect from his fans, fellow stars, critics and the
viewing public in general. His continued success in showbiz
has led to numerous product endorsements.
A well-rounded individual, Aga is also into
other various endeavors– real estate development, furniture,
art and paintings, even wakeboarding.
Aga attributes his success to his family.
Even though he keeps himself busy with his career, he remains
a devoted family man: a loving husband to wife Charlene
Gonzales and hands-on dad to their twins Andres and Atasha.
"My greatest source of inspiration is my family, and my wife
has always been supportive of everything I do," shares Aga.
With how versatile Aga is and with an image
loved by people of all ages and social standing, Sun Cellular
chose him as their newest celebrity endorser. "We are happy
and proud to have Aga as our endorser. He is very talented,
has a well-rounded personality, adventurous and is always
trying out new things. He is committed to excel in his craft
and his other endeavors, making sure he is enjoying it at the
same time. Plus, he exudes charm and warmth to people around
him," says Joan Dueñas, Sun Cellular AVP for Prepaid Business.
"He complements the image of Sun– a brand that is bright,
warm, fun and dynamic."
"I would like to grow with Sun. I’ve seen
what the company has done to the local telecoms market. It
opened new doors, new possibilities. I saw a promise in Sun.
Sun brings the importance of staying connected. Instead of
just texting my wife, I can call her. It’s much more personal
to call. Mas masarap ‘pag naririning ko ang boses niya.
It feels good endorsing a brand that you believe in."
With Aga’s new endorsement comes a new
television commercial (TVC) titled "Sun Cellular, Boses
ng Barkada." It promotes Aga as the new face behind Sun
Cellular and its most popular flagship permanent service, the
Sun Call and Text Unlimited (CTU) 25 that offers the most
cost-efficient service in town– unlimited calls and texts for
one day for only P25! It can be availed through Sun’s
electronic loading service Sun Xpress Load and e-pins.
Meanwhile, regular load can also be converted to CTU25.
"Sun Cellular is the only operator that
offers unlimited calls. For a flat daily rate, our subscribers
can call and text other Sun numbers all they want for 24
hours. This is our distinct offer to consumers," says Dueñas.
"People need to communicate everyday with family, friends, and
business contacts. Through this, Sun Cellular builds and
nurtures relationships. That’s why we did this recent
campaign: our subscribers are not just limited to texting,
they can call all they want." "The TVC suits Aga best: not
only is he a celebrated actor, he is also a noted sportsman, a
businessman and a family man," enthuses Dueñas. "With the many
reel and real life roles he plays, it is important that he
communicates constantly with his family and colleagues in the
business. Sun’s Call & Text Unlimited service allows him to do
that. They are all just a phone call away."
Aga couldn’t agree more. "I always want to
be connected to those very important to me." He also believes
in Sun’s value for money offering, saying that CTU 25 is good
for everyone like people who work for him in his
construction/real estate project.
"Lahat ng tao gusto maging praktikal. Sa Sun, tumawag ka
lang. Mag-usap na kayo. That is why I’m so excited to be
with Sun. I believe in the brand."
