FRIDAY |MAY 11, 2007  | PHILIPPINES

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Vintage romantic


BritishIndia is a lifestyle apparel for men and women that’s known for easy-comfort, serious-dressing that is stylish yet effortless. It is an inspiration of bringing to life the intricately woven tapestry of an era of simple but elegant, classic style.

In the Philippines, BritishIndia started in 1995 as one of the affiliates of Cinderella Marketing Corp. With the conversion of East India Company stores into British India stores, a shop within shops were built at Cinderella North Mall, Megamall, and Alabang Town Center.

After five years of operations, free-standing stores were established at Robinson’s Ermita, Shangri-la Plaza, Rockwell Power Plant Mall, Podium Mall and SM Mall of Asia. Today, there are 50 stores in Malaysia, Singapore, Thailand, Brunei, the Philippines and United Arab Emirates.

BritishIndia’s spring and summer collection features fine embroidery, soft silhouettes, and multi-colored crochets. The collection offers cotton linens, chiffon and deep-dyed fabrics that let you feel the hot summer breeze.

The spring-summer collection is a must-have for that comfortable romantic vintage look that freshens and cools down hot summer days and heat up romantic summer night dates.

The women’s collection mostly highlights updated ways of embroideries and different treatment of laces. The spring and summer collection is mostly in green and blue hues with accents of lilac, dark herbs, beige and lavenders. British India’s delicately embroidered cotton blouses with a touch of lace and multi-colored flower crochets and tencel tees perfectly blend with linen pants with lurex effects or paired with an embroidered skirt in sheer fabric.

The men’s collection consists of cotton voile printed shirts, vertical basic top cotton linens with dobby stripe in green and blue hues, and vintage polo checks in yellow and palm that coordinate with drawstrings and summer 7/8 pants for that summer getaway. British India’s super soft tees freely drape the body in earth colors giving the body a second skin that soothes the heat of the sun.

Visit our British India stores in Shangri-La, Rockwell, Robinson’s Place Ermita, The Podium, Glorietta 3, Alabang Town Center and Mallof Asia.

 
 


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