This year, the Hong Kong Tourism Board (HKTB) will continue
training the spotlight on Hong Kong’s Living Culture, which comprises the city’s
fusion of Eastern and Western cultures; its colorful festivals and traditions;
its contrasts of old and new, city and countryside; as well as its world-class
shopping and dining.
The HKTB has been working with the travel trade to develop
sightseeing tours and itineraries that package different Living Culture elements
for each target market.
For example, the New Lantau Island Tour includes a visit to
the stilt-house fishing village of Tai O— a way of life in stark contrast to
metropolitan Hong Kong.
The HKTB is also promoting traditional local festivals,
including the upcoming Tin Hau, Tam Kung and Cheung Chau Bun Festivals, as well
as the Buddha Birthday celebrations.
By promoting these celebrations and encouraging the travel trade to include
them in itineraries, the HKTB hopes that more visitors will take part and
experience Hong Kong’s Living Culture at first-hand.
