Philippine Airlines is banking of PAL Express
to enable it to wrest back market leadership in the domestic
market. PAL president Jaime Bautista said that by end March next
year, market share of PAL will be back to 50 percent.
Interviewed at the sidelines of the National
Employers Conference at the Manila Hotel where he was panel
speaker yesterday, Bautista said the budget airline launched
last month will give it the agility to land in small airports
and pick up additional 1 million passengers.
PAL Express flies to routes that cannot be
serviced by PAL and Air Philippines, the flag carrier's low-cost
airline.
PAL currently corners 42 percent of the
domestic passenger traffic while Cebu Pacific has a slightly
bigger share of 45 percent. Air Philippines has 11 percent.
"It's possible PAL alone can be number one by
March next year with a market share of 50 percent," Bautista
said.
Compared to CEB's aim of growing passenger
traffic by 30 percent this year, Bautista sees traffic for PAL
alone to grow by 15 to 20 percent.
Bautista said PAL Express has shown strong
market acceptance since its inaugural flight last May 5. from
Manila to Caticlan, gateway to Boracay. Caticlan was previously
served by Air Philippines.
He said the unit would open on Monday its
Cebu hub from where it will fly to various points in Visayas and
Mindanao such as Iloilo, Davao, Tacloban, Davao, Bacolod ;
Tacloban and Zamboanga. It would also start flying the Manila-Busuanga
route on Monday.
Bautista said PAL Express would initially
serve 22 inter-island routes particularly, including some
provincial points currently without air service or underserved
by other players.
PAL, which flies to 41 domestic destinations
outside Manila, is in the thick of refleeting.
Bautista said the airline is expected to take
delivery of four more aircraft this year on top of the two
Airbus 320s delivered April 8. Next year, it would acquire
several units of Boeing 347s.
In his remarks at the conference hosted by
the Employers Confederation of the Philippines, rising fuel
costs and fierce competition continuously threaten the airline's
bottomline.
PAL has increased the surcharges on domestic
flights in Luzon and Visayas by P100 from P930 to P1, 030 and by
P150 for Mindanao from P1, 180 to P1, 330.
PAL will also increase fuel surcharge for
international flights by $15 to $20.