Multi-talented teen heartthrob Sam Concepcion
recently launched Dunkin’ Donuts’ hippest national dance
competition dubbed as "Dunkin’ Donuts Icy Coolers Dance Dunkdown."
The event is geared for kids and young adults to
get busy with this summer season. It also aims to build
camaraderie. At the end of this activity, Dunkin’ Donuts
believes that the representatives from each region will surely
discover that each of them is uniquely talented in their own
special way.
To add spice to the event, Dunkin’ Donuts
tied-up the activity to its summer drink, known as Icy Coolers
which has five variants: Icy Apple, Icy Grape, Icy Orange, Icy
Choco and Icy Tea, which will surely quench the thirst of the
dance aficionados.
The dance competition will happen simultaneously
across all regions and it promises to be a dance dunkdown of the
coolest moves and smoothest grooves that the group can rave
about.
"This is one incredible way for the barkada
to spend summer," says Sam.
The competition is composed of amateur dance
groups of six to eight members. There will be two categories:
Kids (8 to 12 years old) and Adults (13 to 20 years old).
The coolest 16 hip hop dance groups from NCR,
Luzon, Visayas and Mindanao will converge in Manila to compete
at the Music Hall of SM Mall of Asia in a star-studded grand
finals night on May 28. The event will be hosted by some of
today’s celebrity dance enthusiasts: Vhong Navarro with Sam
Concepcion and the Streetboys.
Awaiting the grand champion is P100,000 cash prize, while the
runner-up will receive P50,000 cash prize.