WEDNESDAY |MAY 20, 2009 | PHILIPPINES

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When less is so much more


Flawless, the well-known skin treatment center with its own line of skin-care products, is proud to align its endorsers with the less is more mindset: Richard Gutierrez, Lorna Tolentino, Katrina Halili, Alyssa Alano, Yasmien Kurdi, Mark Herras and Judy Ann Santos. These actors really know that less is more!

What gave Juday that steadfast confidence and calm after the most important day of any woman’s life? Despite looking flawless on her wedding day, perhaps she understood that the most important thing about a wedding is the marriage that comes after it – not the amount of people invited or the number of gifts you recieve. Less pomp, more quality. Less is more.

Why does Richard Gutierrez seem more debonair nowadays in a less "fantasy-like or hi-tech thematic" production like "Zorro"? Perhaps it’s because "Zorro" brings his acting abilities to the forefront, stripping him bare of special effects. He’s gone back to basics with his latest billboard on EDSA too, holding a stylish hat over his flawless face. Less frills, more talent. Less is more.

Why does Katrina Halili appear so bright and happy? Perhaps because she’s dialed herself down and realized that life isn’t measured by the amount of gossip that is circulated about you in a week. Her billboards on EDSA too are getting noticed, with her well-manicured hands covering her eyes, showing off her flawless skin and smile. Less controversy, more peace of mind. Less is more.

Why does Lorna Tolentino grow more gracious as she matures when she seems to rely less on drastic operations? Perhaps she’s figured out that keeping things simple is the way to go – with the loss of her beloved husband still fresh in her mind, giving back to street children has shown her that the finer things in life are often flawless, perfect feelings that no amount of money can buy. Less severity, more enjoyment. Less is more.

Why does Mark Herras’ star shine brighter now that he’s proven himself as a dancer above all else? Perhaps because he’s shown himself as a leader in dance, with flawless execution of the toughest dance moves setting him apart from the rest of the "StarStruck" alumni. Less competition, more focus. Less is more.

Why is Yasmien Kurdi blooming these days? Perhaps it’s because she’s found her place in the sky, along with her idols and her friends. With flawless technique, and chubby girl mystique, Yasmien captures our eyes and our hearts every time she appears on screen. Less adolescence, more presence. Less is more.

Why does Alyssa Alano seem so much more confident now that she’s found her stride? Instead of "keyses" she’s showered with kisses and praise for her flawless portrayal of Yaya Citas in "Ang Babaeng Hinugot sa Aking Tadyang." Less slip-ups, more finesse. Less is more.

We may learn from all these stars that less truly is so much more than we make it out to be. These bright stars are endorsers of Flawless, the aesthetic skin care treatment center owned by Rubby Sy, with over 29 branches and seven years of experience in making the world a flawless place. Set up by Rubby and her close friend Dr. Vicki Belo, Flawless provides an affordable but value-oriented experience at any of their aesthetic clinics.

Flawless is a "no frills" beauty clinic, with three different approaches to beauty. Much like an airline, Flawless has an economy, business, and first class that caters to every need of every customer. This doesn’t mean however that those who avail of the economy package – charmingly dubbed the Rubby Package to underline just how precious our skin is – won’t get the same quality service as those in First class. Flawless is known for its stellar service and its attention to detail, espousing the less is more mindset in the way they serve.

Less is more – it’s a lifestyle; a mindset even. "Living it, and loving it," exclaims Rubby. "If you look at the industry of beauty, less really is more. Less wattles, more winks. Less fat, more fun. Less pimples, more passion. Less is more! Or should I say, Flawless is more!"

 


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