BY NOLI CORTEZ
PRO league television rights bidders Solar Sports and ABS-CBN
will have to wait at least five more days for the decision of
the PBA Board.
After a lengthy deliberation yesterday,
during which the governors were bombarded with facts from AC
Nielsen and Mindshare media agency, the board decided to spend
more time deliberating on the bids of the two networks, with a
final decision expected to be handed down Tuesday next week.
Commissioner Sonny Barrios said the board
members were deluged "with a lot of data" from the presentation
made yesterday, prompting them to adjourn without a formal
decision.
"The board wanted more time to evaluate the
process, to chew on all the data that bombarded them," said
Barrios, adding a decision could be handed down when the board
convenes anew next Tuesday.
Barrios presented the board with his own
evaluation of the bids made by the two networks, before
representatives of AC Nielsen and Mindshare media agency,
commissioned to make studies on the respective bids of ABS-CBN
and Solar Sports, took their turns.
"We wanted informative data from varied
perspectives and Mindshare was able to come up with a study that
is complimentary to what Nielsen presented," Barrios explained.
"There were some discussions among the
governors, but there was no formal decision yet," said board
chairman Tony Chua of Red Bull.
Nielsen was commissioned to show the ratings
of the current bidders relative to each other, as well as those
of current TV coveror ABC-5 and past rights holders Channels 4,
9 and 13.
ABS-CBN is reportedly offering Studio 23,
with replays at ABS-CBN 2, while Solar Sports is presenting
RPN-9 as partner to exclusively televise the games.
The Lopez-owned ABS-CBN network is offering a
four-year package with an option to sign a three-year
contract-extension at the end of the initial deal while Solar
Sports is looking for a straight-up, three-year contract.
Around P160 million is reportedly being
offered by both outfits for the 2008-09 season alone.
ABC-5 has backed off from the bidding
process.
The board also discussed other topics, among
them Barrios’ aim to present clearer guidelines on assessing and
judging flagrant fouls.
"Being raised near the end of the meeting,
this was not thoroughly discussed. But the Board, in principle,
gave me blanket authority to come up with the guidelines," said
Barrios.
Barrios is bent on instituting an automatic
review of the game tape, to enable referees to classify what
fouls were committed.
Already, the PBA is using four cameras to
cover all the game situations from virtually all angles and is
set to bring in more video recorders for replays.
"I will write it up and the governors are
expected to approve it on our next meeting," Barrios said. "Sila
rin naman ang may gusto nang ganoon."
The governors appointed immediate past chairman Ricky Vargas
of Talk N Text, Chua, newly-designated PLDT governor Manny V.
Pangilinan and Barrios as nominees for the professional sector’s
representatives to the BAP-Samahang Basketbol ng Pilipinas Board
of trustees.